What can I do on Hercules Works?

Ask one question and get live answers with Quick Insights, build a full study step by step with Guided Workflow, add skip logic, screen-outs and quota routing with Routing Logic, or commission moderated qualitative research such as focus groups and in-depth interviews.

What is Quick Insights?

Quick Insights skips the survey builder. You type one question and get answers from real people as they arrive, with automated screening of responses.

What is Guided Workflow?

Guided Workflow walks you from objective to launch for bigger research questions. You pick a use case such as product testing, brand health or pricing research, Hercules helps you choose the metrics, and it generates a survey ready to launch.

What qualitative research methods are available?

Focus group discussions, in-depth interviews, ethnography and in-home use tests, online communities, co-creation workshops and moderated web-call interviews through SuperJ.

How much does it cost?

The Free plan includes 30 responses. Plus costs ₹150 per response from 100 responses, Pro costs ₹120 per response in bundles of 400 to 1,000, and Enterprise pricing is custom.

Our guide to theSon of jupiter

Fromquestiontoclarity

Learn how to get insights from 2 crore Indians with Hercules.

Create your first survey with a simple step-by-step video.

What's New on Hercules.works

Faster paths to insight, more ways to ask.

Research used to mean waiting. Long fieldwork timelines, clunky questionnaires, insights
that showed up two weeks after you needed them. We built Hercules to fix that, and we
just made it faster, sharper, and a lot more fun to use.

Here's what's new.

Quick Question

Got a burning question? Just ask it. Quick Insights skips the survey builder entirely, you type one sharp question and get real answers from real people,live. No setup, no waiting around. Ask something like "Is Messi better than Ronaldo?" and get instant results.

Real-time response stream with automated screening

Instant chart generation & verified respondent pool

Hercules for Beginners

01:38

Is Messi better than Ronaldo?

Smart Branching

03:11

Guided Workflow

For bigger research questions, Guided Workflow walks you step by step from objective to launch. Pick your use case, whether that's product testing,brand health, or pricing research, and Hercules helps you choose the right metrics for your study before generating a ready to launch survey.

Step-by-step path from objective to launch in minutes

Pre-built research templates for brand health & product testing

Routing Logic

With Routing Logic you can build smart branching paths right into your survey. Set up redirects, terminations, skip logic, and custom paths based on how people answer, and cut out the noise, irrelevant responses, drop off from mismatched questions, low signal data, so what you get back is sharp,clean, and actually usable.

Visual conditional branching, screenouts, and quota routing made simple

Clean data with zero mismatched respondent bias

Smart Branching

01:51

Qualitative Research

Go beyond the numbers. Hercules now supports bespoke moderated research for teams that need to understand the why behind consumer behaviour.

Focus Group Discussions

Structured roundtables with 8 to 10 participants,guided by experienced qualitative researchers.

In-Depth Interviews (IDIs)

One on one expert moderated sessions for deep qualitative discovery and personal sentiment unearthing.

Ethnography & IHUTs

In home testing and direct behavioural observation to evaluate authentic product ergonomics.

Online Communities

Multi week digital discussion boards with ongoing diary tracking and active engagement prompts.

Co-creation Workshops

Facilitated interactive sprint sessions with
consumers and brand teams to invent next-gen solutions.

Moderated Web-Call Interviews

45 to 60 minute moderated calls via SuperJ with discussion guides, screen sharing, and indexed recordings.

Pricing, updated for what's new

Start free, then pay only for the respondents you reach. No credits, no confusing math.

Plus

Pay as you go

₹150/respondent

Amount payable for 100 users

₹15,000

2 crore+ verified Indian respondents on SuperJ

1,000+ verified consumer attributes for targeting

Hercules AI for secondary research

Unlimited survey builder

Advanced analytics engine

Pro

Prepaid bundles

₹120/respondent

Amount payable for 400 users

₹48,000

Target audience size

Everything in Plus

Same features, lower price:

Buy respondents in bundles and pay 20% less per respondent

Save 20%

Still deciding? Start free, upgrade anytime.

Our guide to theSon of jupiter

Fromquestiontoclarity

Learn how to get insights from 2 crore Indians with Hercules.

Create your first survey with a simple step-by-step video.

What's New on Hercules.works

Faster paths to insight, more ways to ask.

Here's what's new.

Quick Question

Real-time response stream with automated screening

Instant chart generation & verified respondent pool

Hercules for Beginners

01:38

Is Messi better than Ronaldo?

Smart Branching

03:11

Guided Workflow

Step-by-step path from objective to launch in minutes

Pre-built research templates for brand health & product testing

Routing Logic

Visual conditional branching, screenouts, and quota routing made simple

Clean data with zero mismatched respondent bias

Smart Branching

01:51