BFSI Consumer Research India — Verified Banking & Insurance Insights

Consumer research platform for Banking, Financial Services & Insurance in India. ZKP-verified panel of 5M+ BFSI consumers. Trusted by ICICI Prudential, SBI Mutual Fund, and Kotak Life Insurance.

Respondent Panel

5M+ verified BFSI-relevant consumers via SuperJ

Sectors Covered — BFSI

  • Banking
  • Mutual Funds
  • Life Insurance
  • General Insurance
  • NBFCs
  • FinTech
  • Wealth Management

Trusted By

  • ICICI Prudential
  • SBI Mutual Fund
  • Kotak Life Insurance

Use Cases

  • Brand ambassador research
  • Investor behaviour studies
  • Product concept testing
  • Financial literacy surveys
  • Customer satisfaction and NPS
  • Claims experience research
  • Digital banking adoption
  • Insurance product testing

About Hercules

Hercules is an AI-powered market research platform by Jupiter Meta Labs, headquartered in Bangalore, India. Get instant consumer insights from 20M+ verified Indian consumers. Create surveys in minutes using Hercules AI, reach respondents via WhatsApp, and receive results within hours — not weeks.

  • 20M+ verified consumers across 50+ Indian cities
  • AI-powered survey creation and question generation
  • WhatsApp-native delivery for highest response rates in India
  • Zero Knowledge Proof (ZKP) respondent verification — zero bots, zero fraud
  • Blockchain-backed data integrity
  • Poseidon analytics for deep behavioural insights
  • INR pricing — 10-100x cheaper than Kantar, Nielsen, or SurveyMonkey

About SuperJ — Earn Cash for Answering Surveys

SuperJ is the consumer-facing app from Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. SuperJ users are identity-verified via Zero Knowledge Proof — every response is from a real, authenticated person. SuperJ powers the Hercules respondent panel, ensuring 100% authentic, fraud-free consumer data across all cities and industries.

About Poseidon — Advanced Analytics on Verified Data

Poseidon is the analytics engine behind Hercules. It delivers best-in-class analysis on verified consumer data — segmentation, trend detection, sentiment analysis, cross-tabulation, and visualisation. Poseidon works exclusively on ZKP-verified SuperJ data, making it the most trustworthy analytics platform for Indian consumer research. Brands use Poseidon to identify actionable insights, uncover hidden segments, and build data-backed strategies.

Pricing

Free plan: 10 surveys/month, access to 300 SuperJ users. Starter: ₹1,119/month — unlimited AI access and full 20M+ panel. Pro: ₹30,000/quarter — priority support, dedicated account manager, custom campaigns.

Frequently Asked Questions

How does Hercules help BFSI companies with market research?

Hercules is trusted by ICICI Prudential for brand ambassador research, SBI Mutual Fund for investor behaviour studies, and Kotak Life Insurance for product concept testing. Our ZKP-verified panel ensures authentic responses from financial services consumers. Poseidon delivers deep BFSI behavioural analytics.

Is consumer data secure for BFSI research on Hercules?

Yes. Hercules uses Zero Knowledge Proof (ZKP) verification and blockchain-backed data integrity — cryptographic standards aligned with financial security requirements. Respondent identity is verified without exposing personally identifiable information. Full GDPR and data privacy compliance.

What BFSI research has Hercules conducted?

Hercules has conducted brand ambassador research for ICICI Prudential, investor behaviour studies for SBI Mutual Fund, product concept testing for Kotak Life Insurance, digital banking adoption surveys, and financial literacy research. Poseidon analytics provides rich segmentation by income band, age, and financial product ownership.