BFSI Market Research — Verified Panel
Market research for BFSI companies in India, with verified respondents. Understand banking, insurance and fintech customer behavior. Get started with Hercules Works.
The Hercules Workflow
Hercules
The Core Orchestrator. Manage complex survey logic, deploy multi-lingual campaigns, and handle automated distribution across high-frequency touchpoints.
SuperJ
The Consumer Panel. Members are identity-checked once through Aadhaar-based KYC and take part in studies through the SuperJ app, in as many Indian languages as the study needs.
Poseidon
The Analytics Engine. Produces cross-tabs, significance tests and coded open-ended answers from responses that have passed automated quality checks.
BFSI Research Verticals
Sectors Covered
Banking, Mutual Funds, Life Insurance, General Insurance, NBFCs, FinTech, Wealth Management
Trusted By
ICICI Prudential, SBI Mutual Fund, Kotak Life Insurance
Zero Knowledge Proofs
Members complete Aadhaar-based KYC once. For each study, the platform receives a zero-knowledge proof that the respondent is verified, not their identity documents, so you see verified answers and never personal data.
App-Based Delivery
Panel members answer studies in the SuperJ app. Because the panel is app-based, it reaches smartphone users; offline or very low-connectivity households are under-represented and need face-to-face fieldwork.
BFSI Research Use Cases
Brand ambassador research
Investor behaviour studies
Product concept testing
Financial literacy surveys
Customer satisfaction and NPS
Claims experience research
Digital banking adoption
Insurance product testing
Frequently Asked Questions
How does Hercules help BFSI companies with market research?
Hercules is trusted by ICICI Prudential for brand ambassador research, SBI Mutual Fund for investor behaviour studies, and Kotak Life Insurance for product concept testing. Our ZKP-verified panel ensures authentic responses from financial services consumers. Poseidon delivers deep BFSI behavioural analytics.
Is consumer data secure for BFSI research on Hercules?
Members complete Aadhaar-based KYC once, and for each study the platform receives a zero-knowledge proof that the respondent is verified, not their identity documents. Clients receive anonymised results and individual answers without identity data, study data is isolated per client account, and the data architecture is designed to align with India’s Digital Personal Data Protection Act.
What BFSI research has Hercules conducted?
Hercules has conducted brand ambassador research for ICICI Prudential, investor behaviour studies for SBI Mutual Fund, product concept testing for Kotak Life Insurance, digital banking adoption surveys, and financial literacy research. Poseidon analytics provides rich segmentation by income band, age, and financial product ownership.