BFSI Market Research — 5M+ Verified Panel
Consumer research platform for Banking, Financial Services & Insurance in India. ZKP-verified panel of 5M+ BFSI consumers. Trusted by ICICI Prudential, SBI Mutual Fund, and Kotak Life Insurance.
The Hercules Workflow
Hercules
The Core Orchestrator. Manage complex survey logic, deploy multi-lingual campaigns, and handle automated distribution across high-frequency touchpoints.
SuperJ
The Hyper-Local Panel. 5M+ verified BFSI consumers across India. Instant reach through WhatsApp-native interfaces, ensuring 90%+ completion rates.
Poseidon
The Analytics Engine. Transform raw response data into behavioral clusters. Real-time telemetry with ZKP verification for absolute data integrity.
BFSI Research Verticals
Sectors Covered
Banking, Mutual Funds, Life Insurance, General Insurance, NBFCs, FinTech, Wealth Management
Trusted By
ICICI Prudential, SBI Mutual Fund, Kotak Life Insurance
Zero Knowledge Proofs
We utilize ZKP for respondent verification, ensuring that every participant is legitimate without compromising their individual privacy. Blockchain-backed data integrity guarantees that your insights are untampered.
WhatsApp-Native Delivery
By leveraging the most ubiquitous communication channel in India, Hercules achieves response times measured in minutes, not days. Native integration means no external apps and zero friction for respondents.
BFSI Research Use Cases
Brand ambassador research
Investor behaviour studies
Product concept testing
Financial literacy surveys
Customer satisfaction and NPS
Claims experience research
Digital banking adoption
Insurance product testing
Frequently Asked Questions
How does Hercules help BFSI companies with market research?
Hercules is trusted by ICICI Prudential for brand ambassador research, SBI Mutual Fund for investor behaviour studies, and Kotak Life Insurance for product concept testing. Our ZKP-verified panel ensures authentic responses from financial services consumers. Poseidon delivers deep BFSI behavioural analytics.
Is consumer data secure for BFSI research on Hercules?
Yes. Hercules uses Zero Knowledge Proof (ZKP) verification and blockchain-backed data integrity — cryptographic standards aligned with financial security requirements. Respondent identity is verified without exposing personally identifiable information. Full GDPR and data privacy compliance.
What BFSI research has Hercules conducted?
Hercules has conducted brand ambassador research for ICICI Prudential, investor behaviour studies for SBI Mutual Fund, product concept testing for Kotak Life Insurance, digital banking adoption surveys, and financial literacy research. Poseidon analytics provides rich segmentation by income band, age, and financial product ownership.