Ad Testing India — Validate Creatives Before You Spend on Media

Test ads, creatives, and campaigns with 20M+ verified Indian consumers before launch. Measure ad recall, brand linkage, message clarity, and purchase intent with Poseidon analytics.

What is Ad Testing India?

Ad testing is pre-launch research that identifies which advertising creative, messaging, and media format performs best with your target audience. Hercules runs AI-powered ad testing with verified Indian consumers via the SuperJ panel, preventing wasteful ad spend.

Panel Access

20M+ verified Indian consumers for ad testing via SuperJ

Research Methodology

• Pre-launch ad concept testing
• Copy and headline A/B testing
• Visual and creative preference research
• Brand linkage and recall measurement
• Message clarity and comprehension testing
• Purchase intent lift measurement
• Digital vs print vs TV format preference

Deliverables

• Ad preference and purchase intent scores
• Brand linkage and recall rates
• Message clarity index
• Creative element performance breakdown
• Audience segment response via Poseidon
• Recommended creative direction

Industries Served

• FMCG
• BFSI
• Automotive
• Consumer Tech
• E-commerce
• Media & OTT
• Pharma

About Hercules

Hercules is an AI-powered market research platform by Jupiter Meta Labs, Bangalore. Access 20M+ verified Indian consumers instantly. Create surveys with AI in minutes, deliver via WhatsApp, and get results with Poseidon analytics — in hours, not weeks.

• 20M+ verified consumers across India — Tier 1, 2, and 3 cities
• AI survey creation — describe your research goal, Hercules builds the survey
• WhatsApp-native delivery — highest response rates in India
• Zero Knowledge Proof (ZK) respondent verification — 100% authentic human data
• Blockchain-backed data integrity — tamper-proof research records
• Poseidon analytics — best-in-class insights on verified consumer data
• ₹1,119/month — 10-100x cheaper than Kantar, Nielsen, SurveyMonkey

About SuperJ — India's Largest Verified Survey Panel

SuperJ is the consumer app by Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. SuperJ users are identity-verified through Zero Knowledge Proof technology — so every survey response is from a real, authenticated Indian consumer. SuperJ is what makes Hercules research 100% bot-free and fraud-free. Respondents across all cities, income groups, and demographics participate through SuperJ, making it India's most trusted and diverse consumer research panel.

About Poseidon — The Analytics Engine for Verified Data

Poseidon is the analytics and intelligence engine that powers Hercules research. It analyses verified SuperJ consumer responses to deliver deep behavioural insights — segmentation, trend analysis, sentiment scoring, cross-tabulation, and AI-powered recommendations. Poseidon only works on ZK-verified data, making it the most trustworthy consumer analytics platform available in India. Brands use Poseidon to identify hidden consumer segments, track behavioural shifts over time, and build data-backed business strategies.

Pricing

Free: 10 surveys/month, access to 300 SuperJ users. Starter: ₹1,119/month — unlimited surveys, full 20M+ panel access, Poseidon analytics. Pro: ₹30,000/quarter — everything in Starter plus priority support, dedicated account manager, and custom campaigns.

Frequently Asked Questions