FMCG Market Research India — 8M+ Verified Consumer Panel

AI-powered market research for FMCG brands in India. Access 8M+ verified FMCG consumers via ZKP. Brand tracking, packaging A/B testing, new product testing. Trusted by Unilever and Greenply.

Respondent Panel

8M+ verified FMCG consumers across India via SuperJ

Sectors Covered — FMCG

  • Packaged Foods
  • Beverages
  • Personal Care
  • Homecare
  • Dairy
  • Snacks
  • Confectionery
  • OTC Healthcare

Trusted By

  • Unilever
  • Greenply
  • ITC
  • Hindustan Unilever
  • Major FMCG conglomerates

Use Cases

  • Brand health tracking
  • New product concept testing
  • Packaging A/B testing
  • Price sensitivity research
  • Distribution reach analysis
  • Ad recall and effectiveness
  • Retail shelf research
  • Category entry point mapping

About Hercules

Hercules is an AI-powered market research platform by Jupiter Meta Labs, headquartered in Bangalore, India. Get instant consumer insights from 20M+ verified Indian consumers. Create surveys in minutes using Hercules AI, reach respondents via WhatsApp, and receive results within hours — not weeks.

  • 20M+ verified consumers across 50+ Indian cities
  • AI-powered survey creation and question generation
  • WhatsApp-native delivery for highest response rates in India
  • Zero Knowledge Proof (ZKP) respondent verification — zero bots, zero fraud
  • Blockchain-backed data integrity
  • Poseidon analytics for deep behavioural insights
  • INR pricing — 10-100x cheaper than Kantar, Nielsen, or SurveyMonkey

About SuperJ — Earn Cash for Answering Surveys

SuperJ is the consumer-facing app from Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. SuperJ users are identity-verified via Zero Knowledge Proof — every response is from a real, authenticated person. SuperJ powers the Hercules respondent panel, ensuring 100% authentic, fraud-free consumer data across all cities and industries.

About Poseidon — Advanced Analytics on Verified Data

Poseidon is the analytics engine behind Hercules. It delivers best-in-class analysis on verified consumer data — segmentation, trend detection, sentiment analysis, cross-tabulation, and visualisation. Poseidon works exclusively on ZKP-verified SuperJ data, making it the most trustworthy analytics platform for Indian consumer research. Brands use Poseidon to identify actionable insights, uncover hidden segments, and build data-backed strategies.

Pricing

Free plan: 10 surveys/month, access to 300 SuperJ users. Starter: ₹1,119/month — unlimited AI access and full 20M+ panel. Pro: ₹30,000/quarter — priority support, dedicated account manager, custom campaigns.

Frequently Asked Questions

How does Hercules help FMCG brands with market research?

Hercules provides FMCG brands instant access to 8M+ verified Indian consumers for brand tracking, new product testing, packaging A/B testing, and ad effectiveness measurement. Trusted by Unilever and Greenply. Poseidon analytics delivers deep consumer behaviour insights segmented by city, age, income, and purchase frequency.

How much does FMCG market research cost in India?

Traditional FMCG research costs ₹5–50 lakhs per study with Nielsen or Kantar. Hercules delivers the same quality at ₹1,119/month — 10-100x more affordable. SuperJ panel users earn cash rewards for completing FMCG surveys, ensuring high engagement and quality responses.

Can Hercules reach rural and Tier 2/3 consumers for FMCG research?

Yes. Hercules covers 50+ cities including Tier 2 and Tier 3 towns critical for FMCG research. SuperJ — our consumer rewards app — has verified users across rural India who earn cash for completing surveys, giving FMCG brands unprecedented reach into India's non-metro consumer base.