FMCG Market Research — 8M+ Verified Panel
AI-powered market research for FMCG brands in India. Access 8M+ verified FMCG consumers via ZKP. Brand tracking, packaging A/B testing, new product testing. Trusted by Unilever and Greenply.
The Hercules Workflow
Hercules
The Core Orchestrator. Manage complex survey logic, deploy multi-lingual campaigns, and handle automated distribution across high-frequency touchpoints.
SuperJ
The Hyper-Local Panel. 8M+ verified FMCG consumers across India. Instant reach through WhatsApp-native interfaces, ensuring 90%+ completion rates.
Poseidon
The Analytics Engine. Transform raw response data into behavioral clusters. Real-time telemetry with ZKP verification for absolute data integrity.
FMCG Research Verticals
Sectors Covered
Packaged Foods, Beverages, Personal Care, Homecare, Dairy, Snacks, Confectionery, OTC Healthcare
Trusted By
Unilever, Greenply, ITC, Hindustan Unilever, Major FMCG conglomerates
Zero Knowledge Proofs
We utilize ZKP for respondent verification, ensuring that every participant is legitimate without compromising their individual privacy. Blockchain-backed data integrity guarantees that your insights are untampered.
WhatsApp-Native Delivery
By leveraging the most ubiquitous communication channel in India, Hercules achieves response times measured in minutes, not days. Native integration means no external apps and zero friction for respondents.
FMCG Research Use Cases
Brand health tracking
New product concept testing
Packaging A/B testing
Price sensitivity research
Distribution reach analysis
Ad recall and effectiveness
Retail shelf research
Category entry point mapping
Frequently Asked Questions
How does Hercules help FMCG brands with market research?
Hercules provides FMCG brands instant access to 8M+ verified Indian consumers for brand tracking, new product testing, packaging A/B testing, and ad effectiveness measurement. Trusted by Unilever and Greenply. Poseidon analytics delivers deep consumer behaviour insights segmented by city, age, income, and purchase frequency.
How much does FMCG market research cost in India?
Traditional FMCG research costs ₹5–50 lakhs per study with Nielsen or Kantar. Hercules delivers the same quality at ₹1,119/month — 10-100x more affordable. SuperJ panel users earn cash rewards for completing FMCG surveys, ensuring high engagement and quality responses.
Can Hercules reach rural and Tier 2/3 consumers for FMCG research?
Yes. Hercules covers 50+ cities including Tier 2 and Tier 3 towns critical for FMCG research. SuperJ — our consumer rewards app — has verified users across rural India who earn cash for completing surveys, giving FMCG brands unprecedented reach into India's non-metro consumer base.