FMCG Market Research — Verified Panel
Power your FMCG brand with research from verified Indian consumers. Hercules Works helps FMCG companies understand shopper behavior and launch smarter products in India.
The Hercules Workflow
Hercules
The Core Orchestrator. Manage complex survey logic, deploy multi-lingual campaigns, and handle automated distribution across high-frequency touchpoints.
SuperJ
The Consumer Panel. Members are identity-checked once through Aadhaar-based KYC and take part in studies through the SuperJ app, in as many Indian languages as the study needs.
Poseidon
The Analytics Engine. Produces cross-tabs, significance tests and coded open-ended answers from responses that have passed automated quality checks.
FMCG Research Verticals
Sectors Covered
Packaged Foods, Beverages, Personal Care, Homecare, Dairy, Snacks, Confectionery, OTC Healthcare
Trusted By
Unilever, Greenply, ITC, Hindustan Unilever, Major FMCG conglomerates
Zero Knowledge Proofs
Members complete Aadhaar-based KYC once. For each study, the platform receives a zero-knowledge proof that the respondent is verified, not their identity documents, so you see verified answers and never personal data.
App-Based Delivery
Panel members answer studies in the SuperJ app. Because the panel is app-based, it reaches smartphone users; offline or very low-connectivity households are under-represented and need face-to-face fieldwork.
FMCG Research Use Cases
Brand health tracking
New product concept testing
Packaging A/B testing
Price sensitivity research
Distribution reach analysis
Ad recall and effectiveness
Retail shelf research
Category entry point mapping
Frequently Asked Questions
How does Hercules help FMCG brands with market research?
Hercules gives FMCG brands access to verified Indian consumers on the SuperJ panel for brand tracking, new product testing, packaging A/B testing, and ad effectiveness measurement. Trusted by Unilever and Greenply. Poseidon analytics delivers deep consumer behaviour insights segmented by city, age, income, and purchase frequency.
How much does FMCG market research cost in India?
Hercules is priced per response. The Free plan includes 30 responses, Plus costs ₹150 per response from 100 responses, and Pro costs ₹120 per response in bundles of 400 to 1,000, so a 400-response FMCG concept test on Pro costs 400 × ₹120 = ₹48,000. Responses are screened for speeders, straight-lining and inconsistent answers before analysis.
Can Hercules reach rural and Tier 2/3 consumers for FMCG research?
Tier 2 and Tier 3 cities, yes. The SuperJ panel covers Tier 1, Tier 2 and Tier 3 cities, and studies can be targeted by tier, region or city. Rural reach is limited: SuperJ is app-based, so it reaches smartphone users, and offline or very low-connectivity households are under-represented and need face-to-face fieldwork.