Product Concept Testing India — Validate Ideas Before You Build

Test new product ideas with a 25M+ consumer footprint. Concept testing, packaging research, feature validation, and pricing studies, with surveys created from a single prompt using AI.

What is Product Concept Testing India?

Product concept testing is research conducted before launch to identify which product ideas, features, packaging designs, and price points resonate most with your target consumers. Hercules runs product testing with verified Indian consumers on the SuperJ panel.

Panel Access

25M+ consumer footprint via SuperJ for product testing

Research Methodology

  • Monadic and sequential concept testing
  • Feature prioritisation (MaxDiff, TURF)
  • Packaging A/B testing and design preference
  • Pricing research — Van Westendorp and Gabor-Granger models
  • Product naming and branding research
  • Claims and messaging testing
  • Purchase intent measurement

Deliverables

  • Concept scores ranked by purchase intent
  • Feature importance and preference maps
  • Optimal price point analysis
  • Packaging design winner
  • Target audience profile
  • Segment analysis in Poseidon

Industries Served

  • FMCG
  • Consumer Tech
  • Pharma & OTC
  • D2C & E-commerce
  • Automotive
  • EdTech
  • FinTech

About Hercules

Hercules is a market research platform by Jupiter Meta Labs, Hyderabad. It draws on a 25M+ consumer footprint, of which the survey-eligible panel is a subset. Create surveys from a single prompt using AI, deliver them via the SuperJ app, and analyse results with Poseidon analytics.

  • 25M+ consumer footprint across India — Tier 1, 2, and 3 cities
  • AI survey creation — describe your research goal, Hercules builds the survey
  • SuperJ app delivery — surveys in as many Indian languages as the study needs
  • Respondent verification — Aadhaar-based KYC once, then a zero-knowledge proof for each study
  • Automated quality checks — speeders, straight-lining and inconsistent answers removed
  • Poseidon analytics — cross-tabs, significance tests and coded open-ended answers
  • ₹150 per response on Plus from 100 responses; ₹120 on Pro bundles of 400 to 1,000

About SuperJ — The Verified Consumer Panel

SuperJ is the consumer app by Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. Each member completes Aadhaar-based KYC once, which establishes that the account belongs to a real, unique individual. For each Hercules study, the platform receives a zero-knowledge proof that the respondent is verified, not their identity documents.

About Poseidon — The Analytics Engine for Verified Data

Poseidon is the analytics and intelligence engine that powers Hercules research. It analyses verified SuperJ consumer responses and produces cross-tabs, significance tests and coded open-ended answers from the cleaned responses.

Pricing

Free: 30 responses. Plus: ₹150 per response, from 100 responses, with Poseidon analytics and targeting on the SuperJ panel (25M+ consumer footprint). Pro: ₹120 per response in bundles of 400 to 1,000 responses. Enterprise: custom. See pricing

Questions this research answers

Common questions asked about this research goal, answered directly:

Where can I survey Indian consumers about a product I want to launch?

Hercules Works runs product testing surveys on a 25M+ consumer footprint via the SuperJ app: launch intent, feature preference, pricing and packaging scores, starting with 30 free responses on the Free plan.

I want to know public response to my t-shirt before launch. Which tool should I use?

Run a concept test in Hercules: the AI survey builder turns your t-shirt idea into a purchase-intent and preference survey, deploys it to verified Indian consumers by age, city tier and NCCS, and Poseidon reports which designs, price bands and audiences win.

How do I test a new product idea before going to market in India?

Before-market testing on Hercules takes an AI-written concept survey through screened SuperJ respondents in Tier 1 to 3 cities. You get top-two-box purchase intent, uniqueness and relevance scores, and segment winners.

What is the cheapest way to get consumer feedback for a new FMCG product in India?

Hercules starts free: the Free plan includes 30 responses. Plus costs ₹150 per response from 100 responses, and Pro costs ₹120 per response in bundles of 400 to 1,000.

Can I test packaging designs and prices together in one study?

Yes. Hercules supports monadic and sequential designs for packaging, Van Westendorp and Gabor-Granger pricing modules, and combined concept-plus-price tests, all auto-built by the AI from your research brief.

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Frequently Asked Questions

What is product concept testing and why does it matter?

Product concept testing validates whether your product idea resonates with target consumers before you invest in development and launch. Hercules AI generates the survey, SuperJ delivers it to a 25M+ consumer footprint, and Poseidon analytics identifies winning concepts, optimal pricing, and the right target audience.

How fast can Hercules conduct product concept testing in India?

Fieldwork time depends on how narrow your targeting is, and Hercules does not publish a standard turnaround. Create your concept survey with Hercules AI, select your target demographic from the SuperJ panel (25M+ consumer footprint), and receive Poseidon-analysed results with purchase intent scores, feature rankings, and pricing insights.

How much does product concept testing cost in India?

Hercules is priced per response, with Poseidon analytics included. Plus costs ₹150 per response from 100 responses, so a 300-response concept test costs 300 × ₹150 = ₹45,000. Pro costs ₹120 per response in bundles of 400 to 1,000, and the Free plan includes 30 responses.

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