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Trusted by more than 100 organizations, from ambitious startups to major enterprises.
Meet the teams who
predict the future
Trusted by more than 100 organizations, from
ambitious startups to major enterprises.
From Dairy Giant to Wellness Player: Charting a New Category Entry
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Finding the Right Face: ICICI Prudential's Brand Ambassador Search
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What First-Time Investors Want (And How We Helped SBI Find Out)
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Greenply vs. The Market: Mapping Perception Across India
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Before the Launch: Testing a Life Insurer's Health App Concept
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A 3-hour dipstick study validated one of India's most iconic taglines
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Sorry Sugar
Can a Tumbler Curb Sugar Cravings? Testing Merch as a Habit Nudge
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India Telecom
Reliability per Rupee: Indian Telecom After the Tariff Hikes
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Workplace India
Do You Feel Like a Fraud? Imposterism Among Professionals in India
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Can People Tell These 5 Skincare Brands Apart Without the Logo?
Packaging test
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Lotus Biscoff Goes Local: Which Billboard Wins India?
Ad test
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The "Six-Pack Abs" Bread Pack: Clever Idea, or Costly Gimmick?
Packaging test
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What Actually Feels “Truly Indian” Today?
Public opinion study
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Can Beco Break Vim Loyalty?
Ad test
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Indian Premium EV Market Positioning Study
Pre-launch market study
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Why Are Indians Leaving Local Chemists?
Pre-launch market study
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Would You Switch to Switch 4?
Concept test
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Can Better Flavours Fix Brushing? 2.0
Concept test
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Are Antibiotics Losing Their Power?
Usage & attitude study
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Why Are You Still Playing for Free?
Usage & attitude study
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Are You Still Using Repurposed Plastic Bottles?
Usage & attitude study
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Buying to Fit In?
Usage & attitude study
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Chai or Coffee: What Defines You?
Usage & attitude study
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Are You Re-applying Your Sunscreen?
Usage & attitude study
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AI vs. Friends: Who Rules Your Wallet?
Usage & attitude study
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Fame vs. Quality: What Drives Sales?
Usage & attitude study
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India Grain Consumption & Nutrition Study
Usage & attitude study
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Would You Pay to Make It Happen?
Usage & attitude study
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Junk Food: Budget Savior or Guilty Habit?
Usage & attitude study
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The Great Streaming Shuffle
Usage & attitude study
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Pay to Pay: The Future of UPI?
Usage & attitude study
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SIM Card Adoption Behaviour in India
Usage & attitude study
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One Crore Windfall: First Purchase?
Usage & attitude study
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Which Protein-Bar Nudge Converts?
Usage & attitude study
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Saris or Skirts: Who Decides?
Usage & attitude study
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Can Ambition and Peace Coexist?
Public opinion study
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Can Local Ideas Fix Poverty?
Public opinion study
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Can a Snack Beat 4 PM Chai Cravings?
Concept test
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Cartoons vs. Anime: Is it Just for Kids?
Public opinion study
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Does Star Power Really Sell Gadgets?
Public opinion study
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How Well Do You Know North East India?
Public opinion study
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If You Ran the Country?
Public opinion study
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India E20 Fuel Transition Study
Public opinion study
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India's Multilingual Pulse: How We Speak Now
Public opinion study
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Ink in the Office: Career Killer?
Public opinion study
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Is Your Home Truly Clean?
Usage & attitude study
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Is Your Gaming Gear Holding You Back?
Usage & attitude study
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Can You Actually Use Your Rights?
Public opinion study
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