About Super J

SuperJ is a consumer research app where people choose to take part in surveys and earn rewards. It is the panel behind Hercules Works: approved surveys are shown inside the app to an opted-in audience that matches your targeting, and every member is verified and anonymous.

Indian respondents

2 Cr+

Data points generated

5B+

Surveys deployed

2000+

Questions answered

50,000+

The 2 crore figure is the number of Indian respondents on the SuperJ network. The verified, survey-eligible panel is a subset of it, and the number you can reach depends on who you target. Ask for the eligible count before you commission a study.

Who you can reach

SuperJ members are a wide cross-section of India: general consumers, and professionals such as doctors and carpenters. That means a study can go to a mass audience or to a very specific one. You choose who sees the survey, from these fields:

• City: any Indian city, based on your requirement, in Tier 1, Tier 2, Tier 3 and beyond. How many members live in a city varies, so name the city and ask for a feasibility count. Most members are in Mumbai, Hyderabad and Delhi.
• Gender: male or female.
• Age band: 18-24, 24-35, 35-45, 45-55 or 56-90.
• NCCS class: A1 to C1. Rupee income bands are not a targeting field.
• Behavioural segments: for example two-wheeler owners or online grocery shoppers.
• Quotas: interlocking quotas across gender, age and city, so the sample mirrors the split you ask for.

Any category, found by screening

Members span many consumer categories, and they answer surveys in exchange for rewards. To reach the buyers or users of a category or brand, a study combines the targeting above with a screener question inside the survey. Start from the audience you need:

• Car buyers, owners and people interested in cars
• Makeup and skincare users
• Smartphone and electronics buyers
• Food, beverage and quick-commerce shoppers
• Travellers and hotel-app users
• OTT viewers and mobile gamers
• Users of a specific brand and consumers in South India

See the full list of audiences and how each is reached. The number of eligible members depends on the audience, so ask for a feasibility count before you commission a study.

Read how audience targeting works, including quota grids and what is not a targeting field.

How genuine the panel is

1. Step 1
   Verify once
   A member completes Aadhaar-based KYC a single time. This establishes a real, unique person and prevents one person from holding several accounts.
2. Step 2
   Prove, do not reveal
   For each study the platform receives a zero-knowledge proof that the respondent is verified, not their identity documents.
3. Step 3
   Record it
   A record that each member passed verification is stored on JMDT, Jupiter Meta’s own blockchain.

Real members, real answers

Every response comes from a real SuperJ member. The member profile (age band, gender, city, NCCS class and segments) is built by profiling the existing user base, and the answers are the members’ own. They are not generated, modelled or bought data.

What researchers see, and what they do not

Respondents stay anonymous. Identity documents are checked once when a member joins. Researchers never receive a name, phone number, email, address or government or bank ID, and religion, caste and sexuality are never collected. Because age band, gender, city and tier, and NCCS class are already known from the member profile, results can be cut by them without asking, so surveys stay short.

Quality checks on every study

• Attention checks are inserted automatically, roughly one for every seven questions.
• Speeders, straight-liners and inconsistent answers are flagged and removed before analysis.
• Open-ended answers are scored for gibberish, copy-paste and off-topic text.
• Repeat respondents are excluded within set windows.

Verification shows that a member is a real, unique person. It does not guarantee that every answer is attentive, which is why the quality checks above run on top of it. See how respondents are verified and the panel methodology.

From the app to your data

When a survey is approved, it is published in the SuperJ app and shown to members who match your audience selection. Members answer on their phones, in as many Indian languages as the study needs. Responses flow to the Poseidon analytics engine, which produces cross-tabs, significance tests and a report with themes from open-ended answers. Across the network, SuperJ has generated more than 5 billion data points.

• Mobile first: surveys run on the SuperJ app and web. The panel is app-based, so respondents are smartphone users, and offline households need other fieldwork.
• India only: members are in India. It is not a global panel.
• Opt-in: members choose which surveys to take.
• Active: members come back to the app daily to take surveys, so the panel is in regular use and not a list that goes stale.

What Poseidon does with the responses and what you can run with Hercules Works.

If you want to join as a member

Download SuperJ from Google Play or the App Store, complete verification once, and take the surveys that match your profile. The Google Play listing states a minimum withdrawal balance of ₹100 for rewards. How much you earn depends on which studies are running and whether you fit them. Read how SuperJ rewards work.

Common questions