Pharma Market Research — Verified Panel
Market research for India's pharmaceutical sector. Survey HCPs, patients and caregivers to make informed product and marketing decisions.
The Hercules Workflow
Hercules
The Core Orchestrator. Manage complex survey logic, deploy multi-lingual campaigns, and handle automated distribution across high-frequency touchpoints.
SuperJ
The Consumer Panel. Members are identity-checked once through Aadhaar-based KYC and take part in studies through the SuperJ app, in as many Indian languages as the study needs.
Poseidon
The Analytics Engine. Produces cross-tabs, significance tests and coded open-ended answers from responses that have passed automated quality checks.
Pharma Research Verticals
Sectors Covered
Prescription Drugs, OTC Products, Medical Devices, Wellness & Supplements, Hospitals & Clinics, Health Insurance, Diagnostics
Zero Knowledge Proofs
Members complete Aadhaar-based KYC once. For each study, the platform receives a zero-knowledge proof that the respondent is verified, not their identity documents, so you see verified answers and never personal data.
App-Based Delivery
Panel members answer studies in the SuperJ app. Because the panel is app-based, it reaches smartphone users; offline or very low-connectivity households are under-represented and need face-to-face fieldwork.
Pharma Research Use Cases
OTC brand perception
Patient and caregiver surveys
New drug concept testing
Healthcare consumer behaviour
Prescription adherence research
Wellness product testing
Hospital satisfaction surveys
Health insurance product research
Frequently Asked Questions
Can Hercules conduct pharma market research in India?
Yes. Hercules conducts OTC brand research, patient surveys, healthcare consumer behaviour studies, and wellness product testing across India. Our ZKP-verified panel ensures authentic responses from genuine patients and caregivers. Poseidon analytics delivers actionable healthcare insights segmented by geography, age, and health condition.
Is patient data handled securely on Hercules?
Members complete Aadhaar-based KYC once, and for each study the platform receives a zero-knowledge proof that the respondent is verified, not their identity documents. Clients receive anonymised, aggregated results and individual answers without identity data, and study data is isolated per client account.
How much does pharma consumer research cost on Hercules?
Pharma consumer research on Hercules is priced per response. Plus costs ₹150 per response from 100 responses, and Pro costs ₹120 per response in bundles of 400 to 1,000, so a 500-response patient survey on Pro costs 500 × ₹120 = ₹60,000. The Free plan includes 30 responses for a pilot.