Brand Tracking India — Monitor Brand Health Continuously

Monitor brand health continuously with 20M+ verified Indian consumers. Track brand awareness, recall, perception, NPS, and competitive positioning in real-time with Poseidon analytics.

What is Brand Tracking India?

Brand tracking is continuous consumer research that monitors how your brand awareness, perception, and health metrics change over time. Hercules runs always-on brand trackers with verified Indian consumers, giving brands real-time visibility into their market position.

Panel Access

20M+ verified Indian consumers for brand tracking via SuperJ

Research Methodology

  • Brand awareness (unaided and aided)
  • Brand recall and salience tracking
  • Net Promoter Score (NPS) monitoring
  • Brand perception and attribute mapping
  • Competitive brand health comparison
  • Advertising awareness and recall
  • Purchase intent and consideration tracking

Deliverables

  • Brand health dashboard via Poseidon
  • Trend lines for awareness and perception
  • Competitive benchmarking scores
  • NPS trends over time
  • Key driver analysis
  • Alert system for brand perception drops

Industries Served

  • FMCG
  • BFSI
  • Automotive
  • Consumer Tech
  • Retail
  • Media & Entertainment
  • Pharma

About Hercules

Hercules is an AI-powered market research platform by Jupiter Meta Labs, Bangalore. Access 20M+ verified Indian consumers instantly. Create surveys with AI in minutes, deliver via WhatsApp, and get results with Poseidon analytics — in hours, not weeks.

  • 20M+ verified consumers across India — Tier 1, 2, and 3 cities
  • AI survey creation — describe your research goal, Hercules builds the survey
  • WhatsApp-native delivery — highest response rates in India
  • Zero Knowledge Proof (ZK) respondent verification — 100% authentic human data
  • Blockchain-backed data integrity — tamper-proof research records
  • Poseidon analytics — best-in-class insights on verified consumer data
  • ₹1,119/month — 10-100x cheaper than Kantar, Nielsen, SurveyMonkey

About SuperJ — India's Largest Verified Survey Panel

SuperJ is the consumer app by Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. SuperJ users are identity-verified through Zero Knowledge Proof technology — so every survey response is from a real, authenticated Indian consumer. SuperJ is what makes Hercules research 100% bot-free and fraud-free. Respondents across all cities, income groups, and demographics participate through SuperJ, making it India's most trusted and diverse consumer research panel.

About Poseidon — The Analytics Engine for Verified Data

Poseidon is the analytics and intelligence engine that powers Hercules research. It analyses verified SuperJ consumer responses to deliver deep behavioural insights — segmentation, trend analysis, sentiment scoring, cross-tabulation, and AI-powered recommendations. Poseidon only works on ZK-verified data, making it the most trustworthy consumer analytics platform available in India. Brands use Poseidon to identify hidden consumer segments, track behavioural shifts over time, and build data-backed business strategies.

Pricing

Free: 10 surveys/month, access to 300 SuperJ users. Starter: ₹1,119/month — unlimited surveys, full 20M+ panel access, Poseidon analytics. Pro: ₹30,000/quarter — everything in Starter plus priority support, dedicated account manager, and custom campaigns.

Frequently Asked Questions

What is brand tracking and how does Hercules do it?

Brand tracking is ongoing measurement of how consumers perceive, recall, and feel about your brand over time. Hercules runs continuous brand health surveys via the SuperJ panel — 20M+ verified Indian consumers — and Poseidon analytics tracks awareness, recall, NPS, and perception trends automatically, alerting you to changes in real time.

How is Hercules brand tracking different from Nielsen or Kantar?

Hercules brand tracking is 10-100x more affordable, delivers results in hours instead of months, and uses ZK-verified consumers (zero bots, zero fraud) via the SuperJ panel. Poseidon analytics provides the same depth of insight as legacy platforms at a fraction of the cost, with real-time dashboards instead of quarterly PDF reports.

Which brands use Hercules for brand tracking in India?

Hercules is trusted for brand tracking by Unilever, Greenply, ICICI Prudential, SBI Mutual Fund, Kotak Life Insurance, and the Government of Karnataka — across FMCG, BFSI, and public sector categories. Poseidon analytics powers their brand health dashboards.