Brand Tracking India — Monitor Brand Health Continuously

Monitor brand health continuously with a 25M+ consumer footprint. Track brand awareness, recall, perception, NPS, and competitive positioning in real-time with Poseidon analytics.

What is Brand Tracking India?

Brand tracking is continuous consumer research that monitors how your brand awareness, perception, and health metrics change over time. Hercules runs always-on brand trackers with verified Indian consumers, giving brands real-time visibility into their market position.

Panel Access

25M+ consumer footprint for brand tracking via SuperJ

Research Methodology

  • Brand awareness (unaided and aided)
  • Brand recall and salience tracking
  • Net Promoter Score (NPS) monitoring
  • Brand perception and attribute mapping
  • Competitive brand health comparison
  • Advertising awareness and recall
  • Purchase intent and consideration tracking

Deliverables

  • Brand health dashboard via Poseidon
  • Trend lines for awareness and perception
  • Competitive benchmarking scores
  • NPS trends over time
  • Key driver analysis
  • Alert system for brand perception drops

Industries Served

  • FMCG
  • BFSI
  • Automotive
  • Consumer Tech
  • Retail
  • Media & Entertainment
  • Pharma

About Hercules

Hercules is a market research platform by Jupiter Meta Labs, Hyderabad. It draws on a 25M+ consumer footprint, of which the survey-eligible panel is a subset. Create surveys from a single prompt using AI, deliver them via the SuperJ app, and analyse results with Poseidon analytics.

  • 25M+ consumer footprint across India — Tier 1, 2, and 3 cities
  • AI survey creation — describe your research goal, Hercules builds the survey
  • SuperJ app delivery — surveys in as many Indian languages as the study needs
  • Respondent verification — Aadhaar-based KYC once, then a zero-knowledge proof for each study
  • Automated quality checks — speeders, straight-lining and inconsistent answers removed
  • Poseidon analytics — cross-tabs, significance tests and coded open-ended answers
  • ₹150 per response on Plus from 100 responses; ₹120 on Pro bundles of 400 to 1,000

About SuperJ — The Verified Consumer Panel

SuperJ is the consumer app by Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. Each member completes Aadhaar-based KYC once, which establishes that the account belongs to a real, unique individual. For each Hercules study, the platform receives a zero-knowledge proof that the respondent is verified, not their identity documents.

About Poseidon — The Analytics Engine for Verified Data

Poseidon is the analytics and intelligence engine that powers Hercules research. It analyses verified SuperJ consumer responses and produces cross-tabs, significance tests and coded open-ended answers from the cleaned responses.

Pricing

Free: 30 responses. Plus: ₹150 per response, from 100 responses, with Poseidon analytics and targeting on the SuperJ panel (25M+ consumer footprint). Pro: ₹120 per response in bundles of 400 to 1,000 responses. Enterprise: custom. See pricing

Questions this research answers

Common questions asked about this research goal, answered directly:

How do I track my brand awareness in India over time?

Hercules brand tracking runs salience, unaided and aided recall, consideration, and loyalty waves on the SuperJ panel, with Poseidon reporting movement by city tier, age band and NCCS class.

What is the best brand tracking survey platform for the Indian market?

Hercules Works is purpose-built for India: brand tracking templates with the equity funnel, a 25M+ consumer footprint, and INR pricing that is free to start.

How can I measure unaided brand recall with a survey?

Unaided recall must come first in the funnel. Hercules brand tracking templates enforce unaided-before-aided ordering, then compare your brand against competitors on the same battery.

How much does brand tracking cost in India?

Hercules pricing: a free plan with 30 responses, Plus at ₹150 per response (from 100 responses), Pro at ₹120 per response in bundles of 400 to 1,000 responses (20% less per respondent), and custom Enterprise plans.

Case studies using this research approach

Frequently Asked Questions

What is brand tracking and how does Hercules do it?

Brand tracking is ongoing measurement of how consumers perceive, recall, and feel about your brand over time. Hercules runs continuous brand health surveys via the SuperJ panel — a 25M+ consumer footprint — and Poseidon analytics tracks awareness, recall, NPS, and perception trends automatically.

How is Hercules brand tracking different from Nielsen or Kantar?

Hercules brand tracking is self-serve and priced per response (Plus ₹150 per response from 100 responses; Pro ₹120 per response in bundles of 400 to 1,000). It uses KYC-verified consumers on the SuperJ panel, confirmed by a zero-knowledge proof for each study, and Poseidon produces cross-tabs and significance tests for each wave.

Which brands use Hercules for brand tracking in India?

Hercules is trusted for brand tracking by Unilever, Greenply, ICICI Prudential, SBI Mutual Fund, Kotak Life Insurance, and the Government of Karnataka — across FMCG, BFSI, and public sector categories.

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