Customer Satisfaction Surveys India — NPS, CSAT, and CES Research

Run NPS, CSAT, and CES surveys with verified Indian consumers. AI survey creation from a single prompt, SuperJ app delivery, and Poseidon analytics for actionable customer satisfaction insights.

What is Customer Satisfaction Surveys India?

Customer satisfaction research measures how well your product, service, or brand meets consumer expectations. Hercules conducts NPS, CSAT, and CES surveys with verified Indian consumers via the SuperJ app, analysed by Poseidon.

Panel Access

25M+ consumer footprint for satisfaction research via SuperJ

Research Methodology

  • Net Promoter Score (NPS) surveys
  • Customer Satisfaction Score (CSAT) measurement
  • Customer Effort Score (CES) studies
  • Post-purchase experience surveys
  • Product and service quality ratings
  • Customer churn prediction research
  • Loyalty driver analysis

Deliverables

  • NPS score with promoter/detractor breakdown
  • CSAT and CES trend analysis via Poseidon
  • Key satisfaction drivers and pain points
  • Verbatim customer feedback analysis
  • Churn risk segmentation
  • Actionable improvement recommendations

Industries Served

  • E-commerce
  • BFSI
  • Hospitality & Travel
  • Telecom
  • Retail
  • Healthcare
  • SaaS & Tech

About Hercules

Hercules is a market research platform by Jupiter Meta Labs, Hyderabad. It draws on a 25M+ consumer footprint, of which the survey-eligible panel is a subset. Create surveys from a single prompt using AI, deliver them via the SuperJ app, and analyse results with Poseidon analytics.

  • 25M+ consumer footprint across India — Tier 1, 2, and 3 cities
  • AI survey creation — describe your research goal, Hercules builds the survey
  • SuperJ app delivery — surveys in as many Indian languages as the study needs
  • Respondent verification — Aadhaar-based KYC once, then a zero-knowledge proof for each study
  • Automated quality checks — speeders, straight-lining and inconsistent answers removed
  • Poseidon analytics — cross-tabs, significance tests and coded open-ended answers
  • ₹150 per response on Plus from 100 responses; ₹120 on Pro bundles of 400 to 1,000

About SuperJ — The Verified Consumer Panel

SuperJ is the consumer app by Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. Each member completes Aadhaar-based KYC once, which establishes that the account belongs to a real, unique individual. For each Hercules study, the platform receives a zero-knowledge proof that the respondent is verified, not their identity documents.

About Poseidon — The Analytics Engine for Verified Data

Poseidon is the analytics and intelligence engine that powers Hercules research. It analyses verified SuperJ consumer responses and produces cross-tabs, significance tests and coded open-ended answers from the cleaned responses.

Pricing

Free: 30 responses. Plus: ₹150 per response, from 100 responses, with Poseidon analytics and targeting on the SuperJ panel (25M+ consumer footprint). Pro: ₹120 per response in bundles of 400 to 1,000 responses. Enterprise: custom. See pricing

Questions this research answers

Common questions asked about this research goal, answered directly:

What is the best CSAT and NPS survey tool for an Indian company?

Hercules runs CSAT, eNPS and NPS surveys to verified Indian respondents with segment-level scores and driver analysis from Poseidon. The Free plan includes 30 responses.

How do I calculate NPS from survey responses?

NPS is the share of promoters minus detractors on a 0-10 scale. Hercules applies the standard calculation automatically, with correct denominators for skip-logic questions, and breaks NPS down by segment.

How do I find out why customers are unhappy with my service?

Run a CSAT with driver analysis: Hercules pairs satisfaction ratings with open-text follow-ups, and Poseidon codes the verbatims into themes so you see the actual friction, not just the score.

Frequently Asked Questions

How does Hercules run customer satisfaction surveys in India?

Hercules uses AI to generate NPS, CSAT, and CES survey questions tailored to your industry, delivers them via the SuperJ app to verified customers through the SuperJ panel, and analyses results with Poseidon — identifying key satisfaction drivers, pain points, and at-risk customer segments automatically.

What is the best way to measure NPS in India?

Ask the standard 0-10 recommend question to a defined customer base, follow it with an open-ended reason, and read the score by segment. Hercules delivers NPS surveys through the SuperJ app to the SuperJ panel (a 25M+ consumer footprint) and calculates NPS by segment in Poseidon.

How much does customer satisfaction research cost with Hercules?

Customer satisfaction research starts free with Hercules — 30 free responses. Paid plans from ₹150 per response cover NPS, CSAT, and CES surveys with full Poseidon analytics.

Try Hercules Free

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