Market Research for
Indian Startups
Stop guessing. Start knowing. Get feedback from the SuperJ 25M+ consumer footprint of verified Indian consumers across Tier 1, 2, and 3 cities.
Verified India Panel
Target specific demographics in Bangalore, Mumbai, Delhi, and other Tier 1, 2 and 3 cities.
App-Based Panel
Panel members answer studies in the SuperJ app, and surveys run in as many Indian languages as the study needs.
INR Pricing
Affordable plans designed for Indian startups and SMBs. No massive enterprise contracts.
What Hercules Offers for Market Research in India
Hercules is a market research platform built by Jupiter Meta Labs, based in Hyderabad, Telangana, India. It gives Indian startups, SMBs, and enterprises access to the SuperJ panel, a 25M+ consumer footprint across Tier 1, 2 and 3 cities — including Bangalore, Mumbai, Delhi NCR, Hyderabad, Pune, Chennai, and Kolkata. Members take part through the SuperJ app, and results are analysed by Poseidon, the Hercules analytics engine.
Consumer Research Across India's Biggest Cities
Hercules covers Tier 1, Tier 2 and Tier 3 cities through the SuperJ panel — a consumer rewards app where verified Indians earn cash for completing surveys. Members complete Aadhaar-based KYC once, and for each study the platform receives a zero-knowledge proof that the respondent is verified.
- Bangalore
- Mumbai
- Delhi NCR, including Gurugram, Noida and Faridabad
- Hyderabad
- Pune
- Chennai, with Tamil language support
- Kolkata, with Bengali language support
Market Research for Every Indian Industry
Hercules serves research needs across all major Indian industries. Whether you are an FMCG brand tracking consumer perception, a BFSI company measuring investor behaviour, or a startup validating an MVP, Hercules delivers insights from verified respondents, priced per response.
- FMCG — brand tracking, packaging A/B testing, new product testing
- BFSI — trusted by ICICI Prudential, SBI Mutual Fund, Kotak Life Insurance
- Startups — MVP validation, product-market fit, go-to-market sizing
- Pharma — OTC brand research, patient surveys, healthcare consumer behaviour
- E-commerce — shopper journey mapping, category research, UX testing
- Government — public policy research, citizen feedback, welfare programme surveys
About SuperJ — India's Verified Consumer Panel
SuperJ is the consumer-facing rewards app where verified Indians earn cash for completing surveys and research tasks. Each member completes Aadhaar-based KYC once when joining. For each Hercules study, the platform receives a zero-knowledge proof that the respondent is verified, not their identity documents, so clients see verified answers and never personal data.
About Poseidon — Analytics for Indian Consumer Data
Poseidon is the analytics engine powering Hercules. It produces cross-tabs, significance tests and coded open-ended answers from the cleaned responses. Responses are screened automatically for speeders, straight-lining and inconsistent answers before analysis.
Pricing — Affordable Market Research in India
Free plan includes 30 responses — no credit card required. Plus costs ₹150 per response, from 100 responses. Pro costs ₹120 per response in bundles of 400 to 1,000 responses. Enterprise pricing is custom.
Frequently Asked Questions
What is Hercules?
Hercules is a market research platform by Jupiter Meta Labs. It gives Indian businesses access to the SuperJ panel (a 25M+ consumer footprint, of which the survey-eligible panel is a subset) for surveys, brand tracking, product testing, and consumer insights — fielded through the SuperJ app and analysed by the Poseidon analytics engine.
How is Hercules different from SurveyMonkey or Google Forms?
Hercules is built specifically for India — INR pricing, delivery through the SuperJ app, ZKP-verified respondents, and an AI survey builder. Unlike SurveyMonkey or Google Forms, Hercules comes with a built-in verified consumer panel with a 25M+ consumer footprint so you never have to source your own respondents.
How quickly can I get survey results?
It depends on your targeting: broad audiences fill faster than narrow ones. Hercules does not publish a standard turnaround time.
Is Hercules suitable for early-stage startups?
Yes. Hercules has a permanent free plan with no credit card required. Hundreds of Indian startups — including YC-backed founders and D2C brands — use Hercules to validate MVPs, test product concepts, and size their target market before building.