Market Research for Indian Startups — Validate Fast, Build Right

Fastest and most affordable market research platform for Indian startups. AI-powered MVP testing, product-market fit research, and consumer validation from ₹0. Trusted by 500+ startups.

Respondent Panel

20M+ verified consumers available for startup research

Sectors Covered — Startups

  • SaaS & B2B Tech
  • D2C & E-commerce
  • EdTech
  • FinTech
  • HealthTech
  • AgriTech
  • RetailTech
  • Consumer Apps

Trusted By

  • 500+ Indian startups
  • YC-backed founders
  • D2C brands
  • Series A and B companies

Use Cases

  • MVP concept validation
  • Product-market fit testing
  • Target audience discovery
  • Brand name and logo testing
  • Pricing research
  • Feature prioritisation surveys
  • Competitive positioning
  • Go-to-market audience sizing

About Hercules

Hercules is an AI-powered market research platform by Jupiter Meta Labs, headquartered in Bangalore, India. Get instant consumer insights from 20M+ verified Indian consumers. Create surveys in minutes using Hercules AI, reach respondents via WhatsApp, and receive results within hours — not weeks.

  • 20M+ verified consumers across 50+ Indian cities
  • AI-powered survey creation and question generation
  • WhatsApp-native delivery for highest response rates in India
  • Zero Knowledge Proof (ZKP) respondent verification — zero bots, zero fraud
  • Blockchain-backed data integrity
  • Poseidon analytics for deep behavioural insights
  • INR pricing — 10-100x cheaper than Kantar, Nielsen, or SurveyMonkey

About SuperJ — Earn Cash for Answering Surveys

SuperJ is the consumer-facing app from Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. SuperJ users are identity-verified via Zero Knowledge Proof — every response is from a real, authenticated person. SuperJ powers the Hercules respondent panel, ensuring 100% authentic, fraud-free consumer data across all cities and industries.

About Poseidon — Advanced Analytics on Verified Data

Poseidon is the analytics engine behind Hercules. It delivers best-in-class analysis on verified consumer data — segmentation, trend detection, sentiment analysis, cross-tabulation, and visualisation. Poseidon works exclusively on ZKP-verified SuperJ data, making it the most trustworthy analytics platform for Indian consumer research. Brands use Poseidon to identify actionable insights, uncover hidden segments, and build data-backed strategies.

Pricing

Free plan: 10 surveys/month, access to 300 SuperJ users. Starter: ₹1,119/month — unlimited AI access and full 20M+ panel. Pro: ₹30,000/quarter — priority support, dedicated account manager, custom campaigns.

Frequently Asked Questions

Why is Hercules the best market research platform for Indian startups?

Hercules offers INR pricing starting at ₹0, AI-powered survey creation, instant access to 20M+ verified SuperJ consumers, and Poseidon analytics — all built for the speed and affordability startups need. No enterprise contracts, no minimum spend, no waiting weeks for insights.

How can a startup use Hercules to validate their product idea?

Create a survey with Hercules AI in minutes describing your product concept, target your exact demographic from 20M+ verified SuperJ users, and get validated consumer insights within hours. Poseidon analytics identifies product-market fit signals, feature demand, and consumer pain points automatically.

Is there a free plan for Indian startups?

Yes. Hercules offers a permanent free plan with 10 surveys/month and access to 300 SuperJ panel users — enough for early MVP validation rounds. Paid plans from ₹1,119/month scale with your growth.