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Active Intelligence

Startups Market Research — 20M+ Verified Panel

Fastest and most affordable market research platform for Indian startups. AI-powered MVP testing, product-market fit research, and consumer validation from ₹0. Trusted by 500+ startups.

The Hercules Workflow

architecture

Hercules

The Core Orchestrator. Manage complex survey logic, deploy multi-lingual campaigns, and handle automated distribution across high-frequency touchpoints.

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SuperJ

The Hyper-Local Panel. 20M+ verified Startups consumers across India. Instant reach through WhatsApp-native interfaces, ensuring 90%+ completion rates.

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Poseidon

The Analytics Engine. Transform raw response data into behavioral clusters. Real-time telemetry with ZKP verification for absolute data integrity.

Startups Research Verticals

Sectors Covered

SaaS & B2B Tech, D2C & E-commerce, EdTech, FinTech, HealthTech, AgriTech, RetailTech, Consumer Apps

Trusted By

500+ Indian startups, YC-backed founders, D2C brands, Series A and B companies

20M+
Verified Users
94%
Retention Rate
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Zero Knowledge Proofs

We utilize ZKP for respondent verification, ensuring that every participant is legitimate without compromising their individual privacy. Blockchain-backed data integrity guarantees that your insights are untampered.

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WhatsApp-Native Delivery

By leveraging the most ubiquitous communication channel in India, Hercules achieves response times measured in minutes, not days. Native integration means no external apps and zero friction for respondents.

Startups Research Use Cases

MVP concept validation

Product-market fit testing

Target audience discovery

Brand name and logo testing

Pricing research

Feature prioritisation surveys

Competitive positioning

Go-to-market audience sizing

Frequently Asked Questions

Why is Hercules the best market research platform for Indian startups?

Hercules offers INR pricing starting at ₹0, AI-powered survey creation, instant access to 20M+ verified SuperJ consumers, and Poseidon analytics — all built for the speed and affordability startups need. No enterprise contracts, no minimum spend, no waiting weeks for insights.

How can a startup use Hercules to validate their product idea?

Create a survey with Hercules AI in minutes describing your product concept, target your exact demographic from 20M+ verified SuperJ users, and get validated consumer insights within hours. Poseidon analytics identifies product-market fit signals, feature demand, and consumer pain points automatically.

Is there a free plan for Indian startups?

Yes. Hercules offers a permanent free plan with 10 surveys/month and access to 300 SuperJ panel users — enough for early MVP validation rounds. Paid plans from ₹1,119/month scale with your growth.