Startups Market Research — Verified Panel
Hercules Works is built for Indian startups. Create surveys from a single prompt using AI to validate ideas, understand customers and grow with confidence.
The Hercules Workflow
Hercules
The Core Orchestrator. Manage complex survey logic, deploy multi-lingual campaigns, and handle automated distribution across high-frequency touchpoints.
SuperJ
The Consumer Panel. Members are identity-checked once through Aadhaar-based KYC and take part in studies through the SuperJ app, in as many Indian languages as the study needs.
Poseidon
The Analytics Engine. Produces cross-tabs, significance tests and coded open-ended answers from responses that have passed automated quality checks.
Startups Research Verticals
Sectors Covered
SaaS & B2B Tech, D2C & E-commerce, EdTech, FinTech, HealthTech, AgriTech, RetailTech, Consumer Apps
Trusted By
500+ Indian startups, YC-backed founders, D2C brands, Series A and B companies
Zero Knowledge Proofs
Members complete Aadhaar-based KYC once. For each study, the platform receives a zero-knowledge proof that the respondent is verified, not their identity documents, so you see verified answers and never personal data.
App-Based Delivery
Panel members answer studies in the SuperJ app. Because the panel is app-based, it reaches smartphone users; offline or very low-connectivity households are under-represented and need face-to-face fieldwork.
Startups Research Use Cases
MVP concept validation
Product-market fit testing
Target audience discovery
Brand name and logo testing
Pricing research
Feature prioritisation surveys
Competitive positioning
Go-to-market audience sizing
Frequently Asked Questions
What does Hercules offer Indian startups for market research?
INR pricing per response: the Free plan includes 30 responses, Plus costs ₹150 per response from 100 responses, and Pro costs ₹120 per response in bundles of 400 to 1,000. You can create surveys from a single prompt using AI, target the SuperJ panel (a 25M+ consumer footprint, of which the survey-eligible panel is a subset), and read cross-tabs and significance tests in Poseidon. No enterprise contract is needed to start.
How can a startup use Hercules to validate their product idea?
Describe your product concept and create the survey from a single prompt using AI, target your demographic on the SuperJ panel, and review the results in Poseidon, which produces cross-tabs, significance tests and coded open-ended answers. How long fieldwork takes depends on how narrow your targeting is.
Is there a free plan for Indian startups?
Yes. Hercules offers a free plan with 30 responses — enough for early MVP validation rounds. Paid plans from ₹150 per response scale with your study size.