E-commerce Consumer Research India — 12M+ Verified Online Shoppers

Consumer research platform for e-commerce brands in India. Access 12M+ verified online shoppers. Shopper behaviour, category research, and brand perception studies powered by Poseidon analytics.

Respondent Panel

12M+ verified online shopping consumers via SuperJ

Sectors Covered — E-commerce

  • Fashion & Apparel
  • Electronics
  • Grocery & FMCG
  • Beauty & Personal Care
  • Home & Living
  • Sports & Fitness
  • Books & Media

Use Cases

  • Shopper journey mapping
  • Category entry points research
  • Brand preference studies
  • Price sensitivity analysis
  • Return and refund behaviour
  • D2C vs marketplace preference
  • Social commerce adoption
  • UX and checkout experience testing

About Hercules

Hercules is an AI-powered market research platform by Jupiter Meta Labs, headquartered in Bangalore, India. Get instant consumer insights from 20M+ verified Indian consumers. Create surveys in minutes using Hercules AI, reach respondents via WhatsApp, and receive results within hours — not weeks.

  • 20M+ verified consumers across 50+ Indian cities
  • AI-powered survey creation and question generation
  • WhatsApp-native delivery for highest response rates in India
  • Zero Knowledge Proof (ZKP) respondent verification — zero bots, zero fraud
  • Blockchain-backed data integrity
  • Poseidon analytics for deep behavioural insights
  • INR pricing — 10-100x cheaper than Kantar, Nielsen, or SurveyMonkey

About SuperJ — Earn Cash for Answering Surveys

SuperJ is the consumer-facing app from Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. SuperJ users are identity-verified via Zero Knowledge Proof — every response is from a real, authenticated person. SuperJ powers the Hercules respondent panel, ensuring 100% authentic, fraud-free consumer data across all cities and industries.

About Poseidon — Advanced Analytics on Verified Data

Poseidon is the analytics engine behind Hercules. It delivers best-in-class analysis on verified consumer data — segmentation, trend detection, sentiment analysis, cross-tabulation, and visualisation. Poseidon works exclusively on ZKP-verified SuperJ data, making it the most trustworthy analytics platform for Indian consumer research. Brands use Poseidon to identify actionable insights, uncover hidden segments, and build data-backed strategies.

Pricing

Free plan: 10 surveys/month, access to 300 SuperJ users. Starter: ₹1,119/month — unlimited AI access and full 20M+ panel. Pro: ₹30,000/quarter — priority support, dedicated account manager, custom campaigns.

Frequently Asked Questions

How does Hercules help e-commerce brands with consumer research?

Hercules gives e-commerce brands access to 12M+ verified Indian online shoppers for category research, brand perception studies, UX testing, and pricing research. SuperJ respondents are active online shoppers across Flipkart, Amazon, Myntra, Meesho, and Nykaa. Poseidon analytics segments insights by platform preference, basket size, and shopping frequency.

Can Hercules research specific e-commerce categories?

Yes. Hercules can target consumers by purchase category — fashion, electronics, grocery, beauty, home, and more. Poseidon analytics segments insights by category frequency, preferred platforms, price sensitivity, and return behaviour. Perfect for category managers building India market strategy.

What is the fastest way to conduct e-commerce consumer research in India?

Hercules delivers e-commerce consumer insights in hours, not weeks. Use the AI survey builder to create targeted shopper surveys, reach verified online consumers via WhatsApp through the SuperJ panel, and analyse results with Poseidon. Start free at hercules.works.