E-commerce Market Research — Verified Panel
Understand India's online shoppers with surveys of verified consumers. Hercules Works helps ecommerce brands improve CX, track preferences and grow revenue.
The Hercules Workflow
Hercules
The Core Orchestrator. Manage complex survey logic, deploy multi-lingual campaigns, and handle automated distribution across high-frequency touchpoints.
SuperJ
The Consumer Panel. Members are identity-checked once through Aadhaar-based KYC and take part in studies through the SuperJ app, in as many Indian languages as the study needs.
Poseidon
The Analytics Engine. Produces cross-tabs, significance tests and coded open-ended answers from responses that have passed automated quality checks.
E-commerce Research Verticals
Sectors Covered
Fashion & Apparel, Electronics, Grocery & FMCG, Beauty & Personal Care, Home & Living, Sports & Fitness, Books & Media
Zero Knowledge Proofs
Members complete Aadhaar-based KYC once. For each study, the platform receives a zero-knowledge proof that the respondent is verified, not their identity documents, so you see verified answers and never personal data.
App-Based Delivery
Panel members answer studies in the SuperJ app. Because the panel is app-based, it reaches smartphone users; offline or very low-connectivity households are under-represented and need face-to-face fieldwork.
E-commerce Research Use Cases
Shopper journey mapping
Category entry points research
Brand preference studies
Price sensitivity analysis
Return and refund behaviour
D2C vs marketplace preference
Social commerce adoption
UX and checkout experience testing
Frequently Asked Questions
How does Hercules help e-commerce brands with consumer research?
Hercules gives e-commerce brands access to verified Indian online shoppers on the SuperJ panel for category research, brand perception studies, UX testing, and pricing research. Poseidon analytics segments insights by platform preference, basket size, and shopping frequency.
Can Hercules research specific e-commerce categories?
Yes. Hercules can target consumers by purchase category — fashion, electronics, grocery, beauty, home, and more. Poseidon analytics segments insights by category frequency, preferred platforms, price sensitivity, and return behaviour. Perfect for category managers building India market strategy.
What is the fastest way to conduct e-commerce consumer research in India?
Create a targeted shopper survey from a single prompt using AI, field it to verified online shoppers through the SuperJ app, and analyse results with Poseidon. How long fieldwork takes depends on how narrow your targeting is. Start free at hercules.works.