Simple, Transparent Pricing
Start free, then pay per response. Every plan uses the SuperJ consumer panel, with a 25M+ consumer footprint across Tier 1, 2 and 3 cities in India.
Free
₹030 responses
- 30 free survey responses
- AI survey builder
- No credit card required
Plus
₹150per response
- From 100 responses
- 25M+ consumer footprint on SuperJ
- 1,000+ verified consumer attributes for targeting
- Hercules AI for secondary research
- Unlimited survey builder
- Advanced analytics engine
Pro
₹120per response
- Bundles of 400 to 1,000 responses
- 20% less per respondent than Plus
- Everything in Plus
Enterprise
Custom
- Dedicated research team
- Custom study design and qualitative research
- Contact research@hercules.works
What's Included in Every Plan
Every Hercules plan, including the free tier, uses the SuperJ consumer panel and survey creation from a single prompt using AI. SuperJ members complete Aadhaar-based KYC once and then take part in studies through a zero-knowledge proof, so you receive verified answers without personal data. See the panel methodology for how respondents are verified and quality-checked.
Free Plan — 30 Responses at ₹0
The free plan gives you 30 survey responses with no credit card required. It is designed for founders and teams who want to test a question end to end before buying responses.
Plus — ₹150 per Response
Plus is billed per response at ₹150, starting from 100 responses. It includes targeting on 1,000+ verified consumer attributes, the unlimited survey builder, Hercules AI for secondary research and the advanced analytics engine. A 100-response study costs ₹15,000.
Pro — ₹120 per Response in Bundles
Pro sells responses in bundles of 400 to 1,000 at ₹120 per response, 20% less per respondent than Plus. A 400-response bundle costs ₹48,000. It suits teams running studies every month.
Enterprise — Custom
Enterprise plans add a dedicated research team, custom study design and qualitative research such as focus groups and in-depth interviews. Contact research@hercules.works for a quote.
How Hercules Compares to Agencies and Survey Tools
Agency studies are usually priced per project and take weeks to deliver. General survey tools leave you to find respondents yourself. Hercules prices per verified response, includes the SuperJ panel and analyses results in Poseidon, which suits frequent studies with Indian consumers.
Frequently Asked Questions
How much does Hercules cost?
Hercules is free to start with 30 responses. Plus costs ₹150 per response from 100 responses, and Pro costs ₹120 per response in bundles of 400 to 1,000. Enterprise pricing is custom.
Is there a free plan?
Yes. The free plan includes 30 survey responses and needs no credit card.
What is the difference between Plus and Pro?
Both are billed per response. Pro sells larger bundles (400 or more responses) at a lower price per response, ₹120 instead of ₹150.
How are respondents verified?
SuperJ members complete Aadhaar-based KYC once and then take part through a zero-knowledge proof. Responses are screened for speeders, straight-lining and inconsistent answers. Details are on the panel methodology page.