Market Research Company in Delhi NCR: Decide Which Delhi You Mean, Then Hire

Studies can be targeted by city, NCCS class and age, as described on the panel methodology page. Hercules does not publish a panel size for Delhi NCR alone, so ask for the eligible count before you commission a study.

• Study types buyers consider: Public policy research, Political sentiment surveys, Brand tracking, Automotive purchase intent, EdTech product testing, Government welfare feedback, Consumer behaviour analysis

The planning region is far larger than most briefs intend. The NCR Planning Board puts NCT Delhi at 1,483 sq km of its roughly 55,083, and its district list runs from Karnal and Jind in Haryana to Muzaffarnagar in Uttar Pradesh and Bharatpur in Rajasthan. So "NCR" in a brief needs a town list, not just the acronym.

Sources: Census 2011 cities table and UA table; Department of Expenditure memo, July 2017. The asterisk is the annexure's own: these four are Y "only for the purpose of extending HRA on the basis of dependency". Paragraph 6 of the same memo keeps central staff posted at Faridabad, Ghaziabad, NOIDA and Gurgaon on Delhi's X-class rates.

Two details matter for sampling. First, the Census counted Noida as a census town, not a city corporation, so a vendor working from a list of municipal corporations can miss it. Greater Noida, also a census town, had 1,07,676 people. Second, the four towns sit in two states, so district names and boundaries in your brief must follow Haryana and Uttar Pradesh records, not Delhi's.

Together the four towns held about 53 lakh people in these Census units, against about 1.63 crore in the Delhi agglomeration. A survey sampled in proportion will draw about three in four interviews from the Delhi agglomeration.

Mother tongue in the NCT of Delhi, Census 2011:

We calculated the shares from Census 2011 Table C-16 for NCT of Delhi.

A Hindi and English questionnaire is likely to reach the first language of most NCT residents. Bear in mind that the Census "Hindi" figure is a group total, which takes in related mother tongues counted under Hindi. If your audience includes Punjabi-speaking or Urdu-speaking households, test whether they prefer a version in their own script. We have not checked the Haryana and Uttar Pradesh district tables for the satellite towns, so do not assume their mix matches the NCT.

Research firms in the region have offices on both sides of the state borders. Two examples, checked on their own sites in October 2026:

• Market Xcel names New Delhi as its head office, on Mathura Road, and lists offices in other Indian cities.
• Ipsos lists a Gurgaon office in Sushant Lok, Haryana, alongside offices in Mumbai and Bangalore.

Their own sites confirm these offices; we make no judgement of their work. An office in Gurugram or New Delhi tells you where the account team sits. It does not tell you who will knock on doors in Ghaziabad, so ask which field teams or subcontractors cover each town.

Delhi buyers also commission public-opinion and policy studies. For how those studies differ from consumer work, see our political survey guide. ESOMAR's online directory gives more names. Treat any listing as a lead until the firm's own site shows the office.

Suppose your 1,000 interviews cover the five areas in the table above, and you want to report each town on its own. The margins below are illustrative. They assume a simple random sample, 95% confidence and a 50% answer, the widest case. Online panel samples are not random, so treat them as the least uncertainty you should expect.

A ±10-point margin needs about 97 interviews: 1.96² × 0.25 ÷ 0.10² = 96.04, rounded up. With Noida's proportional 30, a 50% finding could sit anywhere from about 32% to 68%. In our view, that is too loose to act on for a single town.

Moving 154 interviews out of the Delhi agglomeration widens its margin only from ±3.6 to ±4.0 points and makes every town readable. For an NCR-wide figure, weight each area back to its population share.

The town-by-town design above can run online on our platform. Study targeting covers any Indian city you name, plus metro and tier, with NCCS (A/B/C) and age layered on (panel methodology). Before buying, check two things: that Gurugram, Noida, Ghaziabad and Faridabad can each be targeted on their own, and how many eligible respondents each quota has. We publish no city-level panel figure.

The 1,000 interviews fit the largest Pro bundle: 1,000 × ₹120 = ₹1,20,000 at plan prices (pricing). Respondents take part through a smartphone app; households without one, and any doorstep interviewing, need a field agency.