Hercules Works: consumer research platform for India

Your research assistant for data-backed decision making.

Hercules Works is a consumer research platform for India by Jupiter Meta Labs. A survey can be created from a single prompt using AI and fielded to the SuperJ consumer panel, a 25M+ consumer footprint of which the verified, survey-eligible panel is a subset. Poseidon produces cross-tabs, significance tests and coded open-ended answers. The Free plan includes 30 responses.

Hercules Works: consumer research for India, from question to analysed answer

Hercules Works is a consumer research platform made by Jupiter Meta Labs in Hyderabad, Telangana. It runs every kind of survey: brand, product, ad and pricing research, customer and employee feedback, public opinion, social and academic studies. Describe the decision you need to make and the platform’s AI drafts the research brief, picks a research design, writes the questionnaire with its routing logic and checks it against a quality rubric. The survey is fielded to SuperJ, a panel of verified Indian consumers, and Poseidon, the analytics engine, turns the responses into a report.

Verified user footprints
25M+
Data points generated
5B+
Surveys deployed
2000+
Questions answered
50,000+

Create the survey with AI

Create a survey from a single prompt using AI, then edit it by chat: reword a question, add a screener, change the routing. Question types include single and multi-select, rating scales, grids, ranking, open text, MaxDiff, and image, video and audio stimuli. Routing includes skip logic, screen-outs, carry-forward, loops and piping. See how a survey is created and run.

Reach the audience you need

Target a survey at any Indian city, by age band, gender, NCCS class and behavioural segment, with interlocking quotas across gender, age and city. SuperJ members include general consumers and professionals such as doctors and carpenters. Read how audience targeting works.

22 study types, including ad testing

Brand tracking, concept testing, packaging tests, pricing research, customer satisfaction and NPS, segmentation, employee engagement and more, each built on a named research design such as monadic, sequential monadic, MaxDiff or Kano. Start with ad testing in India, brand lift studies and all study types.

Numbers computed in SQL, then re-checked

Poseidon computes statistics with SQL on the response data. The language model writes the query and the wording, not the arithmetic. A claim verifier recomputes the statistics it can extract from an answer, and a confidence score accompanies the result. Reports come as PDF, HTML or Markdown. Read what Poseidon does.

Any audience, in any category

SuperJ members are everyday consumers across many categories, and they answer surveys in exchange for rewards. To reach the buyers or users you need, a study combines targeting (city, age band, gender, NCCS class, behavioural segment) with a screener question. Ask for a feasibility count for your exact audience.

SuperJ: the app behind the panel

SuperJ members complete Aadhaar-based KYC once and then take part in studies through a zero-knowledge proof. A record that each member passed verification is stored on JMDT, Jupiter Meta’s own blockchain, and respondents stay anonymous to researchers. Members come back to the app daily to take surveys. SuperJ has a 25M+ consumer footprint; the verified, survey-eligible panel is a subset of it. Read the panel methodology or how respondents are verified.

Get the SuperJ app:Google PlayApp Store

Pricing

The Free plan includes 30 responses. Plus costs ₹150 per response from 100 responses. Pro costs ₹120 per response in bundles of 400 to 1,000. Enterprise pricing is custom. See pricing.

Guides

Common questions

What is Hercules Works?
Hercules Works is a consumer research platform for India, made by Jupiter Meta Labs in Hyderabad, Telangana. You describe the decision you need to make, AI drafts the survey, SuperJ members answer it, and the Poseidon analytics engine produces the analysed report.
Who answers a Hercules Works survey?
Members of the SuperJ app: general Indian consumers and professionals such as doctors and carpenters. A study can be targeted by city and tier, age band, gender, NCCS class and behavioural segment. SuperJ has a 25M+ consumer footprint; the verified, survey-eligible panel is a subset of it, so ask for the eligible count for your audience.
How are respondents verified, and do researchers see who they are?
Each member completes Aadhaar-based KYC once. For every study the platform receives a zero-knowledge proof that the respondent is verified, not their identity documents, and a record of the verification is stored on JMDT, Jupiter Meta’s own blockchain. Respondents stay anonymous to researchers.
How much does Hercules Works cost?
The Free plan includes 30 responses. Plus costs ₹150 per response from 100 responses, Pro costs ₹120 per response in bundles of 400 to 1,000, and Enterprise pricing is custom.
Is Hercules Works the same as Hercules AI or hercules.app?
No. Hercules Works (hercules.works) is a consumer research and survey platform for India, made by Jupiter Meta Labs. Other, unrelated products also use the name Hercules.