Market Research Company in Pune: Count Both Corporations, Then Plan the Tracker

Studies can be targeted by city, NCCS class and age, as described on the panel methodology page. Hercules does not publish a panel size for Pune alone, so ask for the eligible count before you commission a study.

• Study types buyers consider: Automotive purchase intent, Software product testing, Startup MVP validation, FMCG brand perception, Education product research, Brand naming and logo testing

The agglomeration total is from the provisional tables (Table 3) and its parts from the list of constituents (Census 2011, constituents of urban agglomerations). The corporation figures are the final counts in the mother-tongue tables.

The cantonments matter for quota lists. Census 2011 counts Pune Cantonment and Kirkee Cantonment separately from the corporation, so a sample "in Pune city" may or may not include them. Say which.

You may also see "Pune Metropolitan Region" in briefs. That is a planning area under the Pune Metropolitan Region Development Authority, not a Census unit. If a vendor proposes it, ask for its map and the list of towns it will sample.

The table compares the two corporations with Pune district as a whole, which also includes rural talukas (C-16 town table; C-16 district table, Maharashtra). Rows are Census language groups; the Hindi group, for example, also counts speakers of mother tongues such as Bhojpuri.

The district column shows why the area definition matters. Once rural talukas are counted, the Marathi share rises by about ten points and the Hindi group falls by about five. A frame drawn from the two corporations will look different from one drawn from the district.

Telugu, Kannada and Gujarati each stay below 3% in both corporations. In our view that is too small to justify full questionnaire versions in most studies. Record mother tongue in the screener instead, so you can see whether those groups are present at all.

Illustrative design: a customer-satisfaction tracker among adult users of a service, 200 interviews a month for three months. Pune's 31,24,458 people are 64.4% of the two corporations' combined 48,52,150, so each wave gives 129 interviews to Pune and 71 to Pimpri-Chinchwad.

Keep three things fixed across waves: the area definition, the screener and the language versions. If any of them changes, a movement in the score may come from the change rather than from customers.

Report the combined monthly score each month. Treat each corporation's single-month figure as directional, and compare the two on the rolling three-month base of 387 and 213 instead.

Copy this table into your request and fill in the right-hand column. Send the same page to every vendor so the quotes are comparable.

A search for research firms in Pune turns up two kinds of business under the same label. Some publish industry reports built from desk research. Others run surveys and interviews with your questionnaire. Before you shortlist, ask each firm whether it runs primary fieldwork itself and in which languages.

No Pune firms are named here: none of the research firms we looked at showed a Pune office we could verify on its own website. For a tracker, ask any candidate for an example of how it kept the sample definition identical across waves, and who would own the screener if your contact left mid-programme.

Price the waves first. On our platform a 200-response wave on Plus costs 200 × ₹150 = ₹30,000, so the three months above cost ₹90,000 at the published rate; doubling each wave to 400 moves it onto Pro at 400 × ₹120 = ₹48,000 a wave (pricing).

A tracker also has to be refillable every month, which makes the eligible count the key question. No Pune panel count is published, so ask how many eligible respondents each corporation has before wave 1, and whether that number can carry 71 Pimpri-Chinchwad interviews a month.

Respondents answer in an app, so the tracker measures smartphone users only. The methodology page says studies can be targeted by city but lists no cities (panel methodology); confirm that Pimpri-Chinchwad can be selected on its own.