Ad & Campaign Tracking (Post) — Recall, Takeout & Brand Lift
Post-campaign recall, message takeout and brand lift with no forced exposure. Tracking waves on SuperJ with Poseidon.
20M+ verified Indian consumersResults in hours, not weeksPlans from ₹0/month
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What is Ad & Campaign Tracking (Post)?
Ad tracking is post-campaign: unaided-then-aided recall, message takeout, brand lift and channel attribution with no forced exposure. Hercules runs it as tracking waves on SuperJ.
Panel access
20M+ verified Indians via SuperJ — tracking waves
Research methodology
- Unaided then aided recall
- Message takeout
- Brand lift and channel attribution
- Tracking wave design
Deliverables
- Recall and takeout trend lines
- Brand lift by channel
- Attribution and spend guidance
Industries served
- FMCG
- BFSI
- Automotive
- Consumer Tech
- Media & OTT
- E-commerce
About Hercules
Hercules is an AI-powered market research platform by Jupiter Meta Labs, Hyderabad. Access 20M+ verified Indian consumers instantly. Create surveys with AI in minutes, deliver via the SuperJ app, and get results with Poseidon analytics — in hours, not weeks.
- 20M+ verified consumers across India — Tier 1, 2, and 3 cities
- AI survey creation — describe your research goal, Hercules builds the survey
- SuperJ app delivery — highest response rates in India
- Zero Knowledge Proof (ZK) respondent verification — 100% authentic human data
- Blockchain-backed data integrity — tamper-proof research records
- Poseidon analytics — best-in-class insights on verified consumer data
- ₹1,119/month — 10-100x cheaper than Kantar, Nielsen, SurveyMonkey
About SuperJ — India's largest verified survey panel
SuperJ is the consumer app by Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. SuperJ users are identity-verified through Zero Knowledge Proof technology — so every survey response is from a real, authenticated Indian consumer. This makes Hercules research 100% bot-free and fraud-free.
About Poseidon — the analytics engine for verified data
Poseidon is the analytics and intelligence engine that powers Hercules research. It analyses verified SuperJ consumer responses to deliver deep behavioural insights — segmentation, trend analysis, sentiment scoring, cross-tabulation, and AI-powered recommendations.
Pricing
Free: 10 surveys/month, access to 100 SuperJ users. Starter: ₹1,119/month — unlimited surveys, full 20M+ panel access, Poseidon analytics. Pro: ₹30,000/quarter — everything in Starter plus priority support, dedicated account manager, and custom campaigns.
Frequently asked questions
Pre-test vs tracking?
Pre-test forces exposure before launch; tracking measures organic recall after. Different stimuli contract.
How to attribute lift?
Unaided vs aided + lift vs control wave via Poseidon Knowledge Graph-aware cuts.
Cadence?
Weekly or post-flight waves on SuperJ — not a single exposure cell.
Related
Ready to run ad & campaign tracking (post)?
20M+ verified Indian consumers. Results in hours. Plans from ₹0/month.