Churn & Exit — Reason, Trigger & Winback

Why they left, what triggered it and winback potential — exit research on SuperJ with Poseidon drivers.

What is Churn & Exit?

Churn research interviews the lapsed: why they left, what triggered it and whether they would return. Hercules pairs exit drivers with SuperJ re-contact for winback testing.

Panel Access

20M+ verified Indians via SuperJ — exit and lapsed targeting

Research Methodology

  • Exit reason and trigger
  • Effort/friction drivers (CES)
  • Winback intent and incentive test
  • Re-contact via SuperJ

Deliverables

  • Churn reasons ranked
  • Friction drivers via Poseidon
  • Winback propensity and incentive threshold

Industries Served

  • BFSI
  • Telecom
  • SaaS
  • E-commerce
  • Hospitality
  • Retail

About Hercules

Hercules is an AI-powered market research platform by Jupiter Meta Labs, Hyderabad. Access 20M+ verified Indian consumers instantly. Create surveys with AI in minutes, deliver via the SuperJ app, and get results with Poseidon analytics — in hours, not weeks.

  • 20M+ verified consumers across India — Tier 1, 2, and 3 cities
  • AI survey creation — describe your research goal, Hercules builds the survey
  • SuperJ app delivery — highest response rates in India
  • Zero Knowledge Proof (ZK) respondent verification — 100% authentic human data
  • Blockchain-backed data integrity — tamper-proof research records
  • Poseidon analytics — best-in-class insights on verified consumer data
  • ₹1,119/month — 10-100x cheaper than Kantar, Nielsen, SurveyMonkey

About SuperJ — India's Largest Verified Survey Panel

SuperJ is the consumer app by Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. SuperJ users are identity-verified through Zero Knowledge Proof technology — so every survey response is from a real, authenticated Indian consumer. This makes Hercules research 100% bot-free and fraud-free.

About Poseidon — The Analytics Engine for Verified Data

Poseidon is the analytics and intelligence engine that powers Hercules research. It analyses verified SuperJ consumer responses to deliver deep behavioural insights — segmentation, trend analysis, sentiment scoring, cross-tabulation, and AI-powered recommendations.

Pricing

Free: 10 surveys/month, access to 100 SuperJ users. Starter: ₹1,119/month — unlimited surveys, full 20M+ panel access, Poseidon analytics. Pro: ₹30,000/quarter — everything in Starter plus priority support, dedicated account manager, and custom campaigns.

Questions this research answers

Common questions asked about this research goal, answered directly:

How do I survey users who churned to find out why?

Churn studies probe the reason, the trigger event, switching friction and winback potential. Hercules exit templates handle the interview flow, and Poseidon surfaces the dominant drivers.

What questions identify a save opportunity from a churning customer?

Ask churn reason, switching friction, and what would have kept you. Hercules churn templates pair those with save triggers so retention teams get actionable drivers, not just scores.

Frequently Asked Questions

Who do we interview?

Lapsed/churned users via SuperJ targeting — not current happy customers. Recruit via churn event flag.

What does Poseidon add?

Driver analysis (Shapley) on churn drivers + goal-wise themes from open ends.

Next step after churn study?

Winback concept test on the same lapsed segment — same SuperJ audience, new incentive stimulus.

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