Churn & Exit — Reason, Trigger & Winback
Why they left, what triggered it and winback potential — exit research on SuperJ with Poseidon drivers.
20M+ verified Indian consumersResults in hours, not weeksPlans from ₹0/month
On this page
What is Churn & Exit?
Churn research interviews the lapsed: why they left, what triggered it and whether they would return. Hercules pairs exit drivers with SuperJ re-contact for winback testing.
Panel access
20M+ verified Indians via SuperJ — exit and lapsed targeting
Research methodology
- Exit reason and trigger
- Effort/friction drivers (CES)
- Winback intent and incentive test
- Re-contact via SuperJ
Deliverables
- Churn reasons ranked
- Friction drivers via Poseidon
- Winback propensity and incentive threshold
Industries served
- BFSI
- Telecom
- SaaS
- E-commerce
- Hospitality
- Retail
About Hercules
Hercules is an AI-powered market research platform by Jupiter Meta Labs, Hyderabad. Access 20M+ verified Indian consumers instantly. Create surveys with AI in minutes, deliver via the SuperJ app, and get results with Poseidon analytics — in hours, not weeks.
- 20M+ verified consumers across India — Tier 1, 2, and 3 cities
- AI survey creation — describe your research goal, Hercules builds the survey
- SuperJ app delivery — highest response rates in India
- Zero Knowledge Proof (ZK) respondent verification — 100% authentic human data
- Blockchain-backed data integrity — tamper-proof research records
- Poseidon analytics — best-in-class insights on verified consumer data
- ₹1,119/month — 10-100x cheaper than Kantar, Nielsen, SurveyMonkey
About SuperJ — India's largest verified survey panel
SuperJ is the consumer app by Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. SuperJ users are identity-verified through Zero Knowledge Proof technology — so every survey response is from a real, authenticated Indian consumer. This makes Hercules research 100% bot-free and fraud-free.
About Poseidon — the analytics engine for verified data
Poseidon is the analytics and intelligence engine that powers Hercules research. It analyses verified SuperJ consumer responses to deliver deep behavioural insights — segmentation, trend analysis, sentiment scoring, cross-tabulation, and AI-powered recommendations.
Pricing
Free: 10 surveys/month, access to 100 SuperJ users. Starter: ₹1,119/month — unlimited surveys, full 20M+ panel access, Poseidon analytics. Pro: ₹30,000/quarter — everything in Starter plus priority support, dedicated account manager, and custom campaigns.
Frequently asked questions
Who do we interview?
Lapsed/churned users via SuperJ targeting — not current happy customers. Recruit via churn event flag.
What does Poseidon add?
Driver analysis (Shapley) on churn drivers + goal-wise themes from open ends.
Next step after churn study?
Winback concept test on the same lapsed segment — same SuperJ audience, new incentive stimulus.
Related
Ready to run churn & exit?
20M+ verified Indian consumers. Results in hours. Plans from ₹0/month.