Social & Civic Research — From Tea vs Coffee to Schemes
Lifestyle debates to government schemes — balanced civic research on SuperJ with Poseidon theme analysis.
20M+ verified Indian consumersResults in hours, not weeksPlans from ₹0/month
On this page
What is Social & Civic Research?
Social research covers lifestyle debates, public services and civic topics with balanced batteries. Hercules never forces product frames here — no purchase intent, no pack cells — and keeps language sensitive with SuperJ rewards.
Panel access
20M+ verified Indians via SuperJ
Research methodology
- Balanced batteries, no product frame
- Knowledge checks
- Geography and tier cross-cuts
- Sentiment on open ends via Poseidon
Deliverables
- Attitudinal profiles by city/tier
- Issue salience and knowledge gaps
- Theme and sentiment pack
Industries served
- Government Bodies
- News & Broadcasting
- Think Tanks
- Academic Research
- FMCG (culture)
About Hercules
Hercules is an AI-powered market research platform by Jupiter Meta Labs, Hyderabad. Access 20M+ verified Indian consumers instantly. Create surveys with AI in minutes, deliver via the SuperJ app, and get results with Poseidon analytics — in hours, not weeks.
- 20M+ verified consumers across India — Tier 1, 2, and 3 cities
- AI survey creation — describe your research goal, Hercules builds the survey
- SuperJ app delivery — highest response rates in India
- Zero Knowledge Proof (ZK) respondent verification — 100% authentic human data
- Blockchain-backed data integrity — tamper-proof research records
- Poseidon analytics — best-in-class insights on verified consumer data
- ₹1,119/month — 10-100x cheaper than Kantar, Nielsen, SurveyMonkey
About SuperJ — India's largest verified survey panel
SuperJ is the consumer app by Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. SuperJ users are identity-verified through Zero Knowledge Proof technology — so every survey response is from a real, authenticated Indian consumer. This makes Hercules research 100% bot-free and fraud-free.
About Poseidon — the analytics engine for verified data
Poseidon is the analytics and intelligence engine that powers Hercules research. It analyses verified SuperJ consumer responses to deliver deep behavioural insights — segmentation, trend analysis, sentiment scoring, cross-tabulation, and AI-powered recommendations.
Pricing
Free: 10 surveys/month, access to 100 SuperJ users. Starter: ₹1,119/month — unlimited surveys, full 20M+ panel access, Poseidon analytics. Pro: ₹30,000/quarter — everything in Starter plus priority support, dedicated account manager, and custom campaigns.
Frequently asked questions
How is this different from brand research?
No purchase intent or pack stimulus — balanced statements and knowledge checks. Product frames would contaminate civic data.
Can we run civic + political together?
Yes — share tier/NCCS spread, separate modules. Poseidon keeps goal-wise narratives distinct.
Analysis?
Theme extraction and sentiment on open ends — not a funnel.
Related
Ready to run social & civic research?
20M+ verified Indian consumers. Results in hours. Plans from ₹0/month.