Concept Screening — Which Idea Deserves Investment

Screen 1–N new concepts on appeal, uniqueness, relevance and purchase intent with SuperJ verified Indians. Monadic family + Poseidon.

What is Concept Screening?

Concept screening evaluates 1–N new ideas on appeal, uniqueness, relevance, believability, purchase intent (5-pt top-2-box), value and likes/dislikes. This is where monadic-family designs live on Hercules — single monadic, pure monadic, sequential monadic and proto-monadic, with Latin Square rotation.

Panel Access

20M+ verified Indians via SuperJ — in exchange for rewards

Research Methodology

  • Single / pure / sequential / proto-monadic
  • KPIs: appeal, uniqueness, relevance, PI, value
  • Latin Square rotation (SD-008)
  • Likes/dislikes verbatims

Deliverables

  • Concept ranking by PI top-2-box
  • Monadic KPIs comparison
  • Rotation-corrected scores
  • Go/kill/pivot recommendation

Industries Served

  • FMCG
  • Consumer Tech
  • Pharma & OTC
  • D2C
  • BFSI
  • EdTech

About Hercules

Hercules is an AI-powered market research platform by Jupiter Meta Labs, Hyderabad. Access 20M+ verified Indian consumers instantly. Create surveys with AI in minutes, deliver via the SuperJ app, and get results with Poseidon analytics — in hours, not weeks.

  • 20M+ verified consumers across India — Tier 1, 2, and 3 cities
  • AI survey creation — describe your research goal, Hercules builds the survey
  • SuperJ app delivery — highest response rates in India
  • Zero Knowledge Proof (ZK) respondent verification — 100% authentic human data
  • Blockchain-backed data integrity — tamper-proof research records
  • Poseidon analytics — best-in-class insights on verified consumer data
  • ₹1,119/month — 10-100x cheaper than Kantar, Nielsen, SurveyMonkey

About SuperJ — India's Largest Verified Survey Panel

SuperJ is the consumer app by Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. SuperJ users are identity-verified through Zero Knowledge Proof technology — so every survey response is from a real, authenticated Indian consumer. This makes Hercules research 100% bot-free and fraud-free.

About Poseidon — The Analytics Engine for Verified Data

Poseidon is the analytics and intelligence engine that powers Hercules research. It analyses verified SuperJ consumer responses to deliver deep behavioural insights — segmentation, trend analysis, sentiment scoring, cross-tabulation, and AI-powered recommendations.

Pricing

Free: 10 surveys/month, access to 100 SuperJ users. Starter: ₹1,119/month — unlimited surveys, full 20M+ panel access, Poseidon analytics. Pro: ₹30,000/quarter — everything in Starter plus priority support, dedicated account manager, and custom campaigns.

Questions this research answers

Common questions asked about this research goal, answered directly:

How do I screen multiple product concepts in one survey?

Monster lists of concepts are screened in rounds: a short battery narrows candidates, then top 2-3 go to a deeper test. Hercules concept screening templates apply exactly this design, with monadic cells when clean absolute reads matter.

What is sequential monadic testing and when should I use it?

Sequential monadic shows each respondent 2-4 concepts one at a time with full evaluation after each, rotated. Use it when you need absolute scores on a limited sample. Hercules auto-builds it and explains why it was chosen.

Where can I test a product concept with Indian consumers before investing?

Hercules concept screening on SuperJ: appeal, uniqueness, relevance, believability and purchase intent per concept, with segment preferences, typically within 24 hours and from ₹0.

Case studies using this research approach

Frequently Asked Questions

What design does Hercules pick?

The methodology catalog decision: count stimuli (0→descriptive, 1→single monadic, 2-4→absolute vs relative + budget, 5+→MaxDiff/CBC). Never a default.

How many concepts can we test?

1–4 in one study with monadic family; 5+ requires MaxDiff or CBC. Hercules keeps LOI 8–12 min (15–25 Q, 20 min ceiling).

Sample per concept?

150–300 directional, 300+ validated; pure monadic needs n per cell (150–200+), sequential is sample-efficient.

Try Hercules Free

Related research approaches

Browse all research use cases