MaxDiff Prioritization — True Hierarchy from 8–30 Items
True preference hierarchy from 8–30 features via MaxDiff. Ratio-scaled utilities on SuperJ with Poseidon.
20M+ verified Indian consumersResults in hours, not weeksPlans from ₹0/month
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What is MaxDiff Prioritization?
MaxDiff (Best-Worst Scaling) produces a ratio-scaled preference hierarchy from repeated best/worst picks — far better than a rating grid for long lists. Hercules uses it for feature, claim, message or benefit hierarchies.
Panel access
20M+ verified Indians via SuperJ
Research methodology
- Best-worst subsets, balanced rotation
- Utility scores directly comparable
- Replace ranking only for 3–7 items
Deliverables
- Ranked utility list (0–100)
- Tier: must-have vs differentiator vs indifferent
Industries served
- FMCG
- Consumer Tech
- BFSI
- EdTech
- Pharma
About Hercules
Hercules is an AI-powered market research platform by Jupiter Meta Labs, Hyderabad. Access 20M+ verified Indian consumers instantly. Create surveys with AI in minutes, deliver via the SuperJ app, and get results with Poseidon analytics — in hours, not weeks.
- 20M+ verified consumers across India — Tier 1, 2, and 3 cities
- AI survey creation — describe your research goal, Hercules builds the survey
- SuperJ app delivery — highest response rates in India
- Zero Knowledge Proof (ZK) respondent verification — 100% authentic human data
- Blockchain-backed data integrity — tamper-proof research records
- Poseidon analytics — best-in-class insights on verified consumer data
- ₹1,119/month — 10-100x cheaper than Kantar, Nielsen, SurveyMonkey
About SuperJ — India's largest verified survey panel
SuperJ is the consumer app by Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. SuperJ users are identity-verified through Zero Knowledge Proof technology — so every survey response is from a real, authenticated Indian consumer. This makes Hercules research 100% bot-free and fraud-free.
About Poseidon — the analytics engine for verified data
Poseidon is the analytics and intelligence engine that powers Hercules research. It analyses verified SuperJ consumer responses to deliver deep behavioural insights — segmentation, trend analysis, sentiment scoring, cross-tabulation, and AI-powered recommendations.
Pricing
Free: 10 surveys/month, access to 100 SuperJ users. Starter: ₹1,119/month — unlimited surveys, full 20M+ panel access, Poseidon analytics. Pro: ₹30,000/quarter — everything in Starter plus priority support, dedicated account manager, and custom campaigns.
Frequently asked questions
MaxDiff vs rating grid?
Rating grids flatten toward acquiescence (India elevated). MaxDiff forces hierarchy and yields ratio-scaled utilities.
How many items?
8–30. Fewer than 8 → ranking; more than 30 → split into blocks.
Deliverable?
0–100 utilities that say how much more item A is preferred than item B.
Related
Ready to run maxdiff prioritization?
20M+ verified Indian consumers. Results in hours. Plans from ₹0/month.