MaxDiff Prioritization — True Hierarchy from 8–30 Items

True preference hierarchy from 8–30 features via MaxDiff. Ratio-scaled utilities on SuperJ with Poseidon.

What is MaxDiff Prioritization?

MaxDiff (Best-Worst Scaling) produces a ratio-scaled preference hierarchy from repeated best/worst picks — far better than a rating grid for long lists. Hercules uses it for feature, claim, message or benefit hierarchies.

Panel Access

20M+ verified Indians via SuperJ

Research Methodology

  • Best-worst subsets, balanced rotation
  • Utility scores directly comparable
  • Replace ranking only for 3–7 items

Deliverables

  • Ranked utility list (0–100)
  • Tier: must-have vs differentiator vs indifferent

Industries Served

  • FMCG
  • Consumer Tech
  • BFSI
  • EdTech
  • Pharma

About Hercules

Hercules is an AI-powered market research platform by Jupiter Meta Labs, Hyderabad. Access 20M+ verified Indian consumers instantly. Create surveys with AI in minutes, deliver via the SuperJ app, and get results with Poseidon analytics — in hours, not weeks.

  • 20M+ verified consumers across India — Tier 1, 2, and 3 cities
  • AI survey creation — describe your research goal, Hercules builds the survey
  • SuperJ app delivery — highest response rates in India
  • Zero Knowledge Proof (ZK) respondent verification — 100% authentic human data
  • Blockchain-backed data integrity — tamper-proof research records
  • Poseidon analytics — best-in-class insights on verified consumer data
  • ₹1,119/month — 10-100x cheaper than Kantar, Nielsen, SurveyMonkey

About SuperJ — India's Largest Verified Survey Panel

SuperJ is the consumer app by Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. SuperJ users are identity-verified through Zero Knowledge Proof technology — so every survey response is from a real, authenticated Indian consumer. This makes Hercules research 100% bot-free and fraud-free.

About Poseidon — The Analytics Engine for Verified Data

Poseidon is the analytics and intelligence engine that powers Hercules research. It analyses verified SuperJ consumer responses to deliver deep behavioural insights — segmentation, trend analysis, sentiment scoring, cross-tabulation, and AI-powered recommendations.

Pricing

Free: 10 surveys/month, access to 100 SuperJ users. Starter: ₹1,119/month — unlimited surveys, full 20M+ panel access, Poseidon analytics. Pro: ₹30,000/quarter — everything in Starter plus priority support, dedicated account manager, and custom campaigns.

Questions this research answers

Common questions asked about this research goal, answered directly:

How do I prioritise 20 product features with survey data?

MaxDiff is built for exactly this: repeated best-worst picks across item subsets produce a true preference hierarchy. Hercules runs it on SuperJ and Poseidon returns ranked utilities.

Which tool supports best-worst scaling surveys in India?

Hercules MaxDiff templates run on 20M+ verified Indian respondents, with ratio-scaled utilities and segment-level reads from Poseidon analytics.

Frequently Asked Questions

MaxDiff vs rating grid?

Rating grids flatten toward acquiescence (India elevated). MaxDiff forces hierarchy and yields ratio-scaled utilities.

How many items?

8–30. Fewer than 8 → ranking; more than 30 → split into blocks.

Deliverable?

0–100 utilities that say how much more item A is preferred than item B.

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