Pricing Research — Sensitivity, WTP & Optimal Price
Price sensitivity, willingness to pay and revenue-optimal points via Van Westendorp PSM, Gabor-Granger ladder and monadic price cells. Built for India.
20M+ verified Indian consumersResults in hours, not weeksPlans from ₹0/month
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What is Pricing Research?
Pricing research maps acceptable price range and purchase thresholds. Hercules selects PSM for new-without-anchor, Gabor-Granger ladder when points exist, and monadic price cells for purest demand reads — all via SuperJ with Poseidon curves.
Panel access
20M+ verified Indians via SuperJ
Research methodology
- Van Westendorp PSM — 4 price questions
- Gabor-Granger sequential ladder
- Monadic price cells
- Numeric keyboard inputs, INR bands
Deliverables
- Acceptable price range and OPP
- Demand and revenue curves
- Price-demand by NCCS/city segment
Industries served
- FMCG
- D2C & E-commerce
- Retail
- BFSI
- Consumer Tech
- Pharma & OTC
About Hercules
Hercules is an AI-powered market research platform by Jupiter Meta Labs, Hyderabad. Access 20M+ verified Indian consumers instantly. Create surveys with AI in minutes, deliver via the SuperJ app, and get results with Poseidon analytics — in hours, not weeks.
- 20M+ verified consumers across India — Tier 1, 2, and 3 cities
- AI survey creation — describe your research goal, Hercules builds the survey
- SuperJ app delivery — highest response rates in India
- Zero Knowledge Proof (ZK) respondent verification — 100% authentic human data
- Blockchain-backed data integrity — tamper-proof research records
- Poseidon analytics — best-in-class insights on verified consumer data
- ₹1,119/month — 10-100x cheaper than Kantar, Nielsen, SurveyMonkey
About SuperJ — India's largest verified survey panel
SuperJ is the consumer app by Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. SuperJ users are identity-verified through Zero Knowledge Proof technology — so every survey response is from a real, authenticated Indian consumer. This makes Hercules research 100% bot-free and fraud-free.
About Poseidon — the analytics engine for verified data
Poseidon is the analytics and intelligence engine that powers Hercules research. It analyses verified SuperJ consumer responses to deliver deep behavioural insights — segmentation, trend analysis, sentiment scoring, cross-tabulation, and AI-powered recommendations.
Pricing
Free: 10 surveys/month, access to 100 SuperJ users. Starter: ₹1,119/month — unlimited surveys, full 20M+ panel access, Poseidon analytics. Pro: ₹30,000/quarter — everything in Starter plus priority support, dedicated account manager, and custom campaigns.
Frequently asked questions
PSM or Gabor-Granger — which?
PSM when you have no anchor; Gabor-Granger when candidate prices exist. Hercules picks via decision framework, not keyword trigger.
How is pricing shown in India?
In INR with India-correct NCCS and tier spread — not Western bands. SuperJ targeting enforces city/NCCS/age pre-survey.
Deliverable?
Range + OPP plus demand/revenue curves and the segment where sensitivity flips.
Related
Ready to run pricing research?
20M+ verified Indian consumers. Results in hours. Plans from ₹0/month.