Policy Opinion Survey in India: Real Respondents and Fair Wording

A policy survey that asks "Do you support X?" collapses five different questions into one. Ask them apart, in this order, so each answer does not colour the next.

Our own E20 study asked these layers of 497 motorists on the SuperJ app in April 2026. Of them, 74.4% were highly aware of E20 (top two boxes, 370 of 497), 62.4% reported a specific grievance since the rollout (310), 77.5% rejected the current pricing (385) and 73.0% would pay more for a pure-petrol option (363). These are stated perceptions, not measured fuel performance. Read the full report.

Leading wording is the most common fault in opinion surveys. Rewrite each draft question until a person on either side of the issue could answer it without feeling pushed. The examples are illustrative.

• Use a balanced scale with a midpoint and a "don't know" option.
• Ask about experience before opinion, and facts before judgement.
• Give a short, neutral description of the policy once, then ask.
• Randomise the order of answer options where order is not natural.
• Ask one idea per question.

This is a starting bank for a short survey. Replace E20 with your policy. It is illustrative, not a validated instrument.

Put opinion (question 10) after experience, fairness and trust. If you ask it first, later answers tend to defend it.

"Actual Indian users" means two checks. First, each answer comes from a real, unique person. Ask a platform how it verifies identity, removes duplicates and flags speeders and straight-lining. Second, the people must resemble the population you describe. That is a sampling question, and verification does not answer it.

An app-based panel reaches smartphone users only. Our E20 sample had 497 motorists, of whom 493 were men and 4 were women, and it leaned towards Tier 1 and 2 cities. That is normal for a fuel survey, but it means the results describe those motorists, not all Indian drivers. State the sample in the first paragraph of any write-up.

A panel is not a simple random sample, so these margins are the best case. If you need a national estimate for a regulator, a newspaper or a court, use a probability sample and publish the method. The political survey guide covers the rules on publishing poll results.

Mixing routes is common. Run a panel survey for speed and a probability sample for the headline number, and say which is which.

Follow the ICC/ESOMAR Code on voluntary participation, privacy and not misleading respondents or readers. Collect only what you need. Do not ask for personal identifiers in an opinion survey. Our panel keeps respondents anonymous to researchers and never collects religion, caste or sexuality. If you plan to publish, state the sample, dates, question wording and the limits of the method.

If your job is a directional opinion survey of affected consumers in India, this is the E20-style study at list price. The AI survey builder can draft the screener and neutral wording from your brief, and you edit it by conversation.

Pro is sold in bundles of 400 to 1,000 responses and costs 20% less per response than Plus. Enterprise plans come with a dedicated research team and are priced on request.

The SuperJ network has a 25M+ consumer footprint. The survey-eligible panel is a subset, and availability depends on your targeting. Members complete Aadhaar-based KYC once, and each study receives a zero-knowledge proof of verification. Surveys run in as many Indian languages as the study needs. Quality checks flag speeders, straight-lining and inconsistent answers. Read /panel-methodology and pricing.

The limit: the app reaches smartphone users only, so offline households need face-to-face fieldwork.