Segmentation & Persona — Attitudes Built for Clustering
Attitudinal and behavioral segmentation with consistent scales for clustering. K-means, factor and CHAID personas via Poseidon on SuperJ.
20M+ verified Indian consumersResults in hours, not weeksPlans from ₹0/month
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What is Segmentation & Persona?
Segmentation builds batteries designed for clustering — consistent scales across items, then PCA/factor → K-means/CHAID → personas. Hercules keeps scale discipline so Poseidon segments are clean, not artifact.
Panel access
20M+ verified Indians via SuperJ
Research methodology
- Consistent scales for clustering
- PCA / factor + K-means / CHAID
- Persona sizing and profiling
Deliverables
- 3–6 personas with size and profile
- Discriminant attributes and needs
- Activation and channel recommendations
Industries served
- FMCG
- BFSI
- Automotive
- Retail
- Media
- Pharma
About Hercules
Hercules is an AI-powered market research platform by Jupiter Meta Labs, Hyderabad. Access 20M+ verified Indian consumers instantly. Create surveys with AI in minutes, deliver via the SuperJ app, and get results with Poseidon analytics — in hours, not weeks.
- 20M+ verified consumers across India — Tier 1, 2, and 3 cities
- AI survey creation — describe your research goal, Hercules builds the survey
- SuperJ app delivery — highest response rates in India
- Zero Knowledge Proof (ZK) respondent verification — 100% authentic human data
- Blockchain-backed data integrity — tamper-proof research records
- Poseidon analytics — best-in-class insights on verified consumer data
- ₹1,119/month — 10-100x cheaper than Kantar, Nielsen, SurveyMonkey
About SuperJ — India's largest verified survey panel
SuperJ is the consumer app by Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. SuperJ users are identity-verified through Zero Knowledge Proof technology — so every survey response is from a real, authenticated Indian consumer. This makes Hercules research 100% bot-free and fraud-free.
About Poseidon — the analytics engine for verified data
Poseidon is the analytics and intelligence engine that powers Hercules research. It analyses verified SuperJ consumer responses to deliver deep behavioural insights — segmentation, trend analysis, sentiment scoring, cross-tabulation, and AI-powered recommendations.
Pricing
Free: 10 surveys/month, access to 100 SuperJ users. Starter: ₹1,119/month — unlimited surveys, full 20M+ panel access, Poseidon analytics. Pro: ₹30,000/quarter — everything in Starter plus priority support, dedicated account manager, and custom campaigns.
Frequently asked questions
What does Hercules build segmentations on?
Attitudinal and behavioral batteries with consistent scales — not a single NPS item. Requires scale-consistent design.
Which algorithm?
Poseidon supports K-means, factor and CHAID; the planner chooses on battery shape and n. Formula-driven, not LLM-invented.
How to validate personas?
Stability across tiers/cities via SuperJ quota and holdout segments in Poseidon.
Related
Ready to run segmentation & persona?
20M+ verified Indian consumers. Results in hours. Plans from ₹0/month.