Market Sizing & Landscape — Penetration, Frequency & TAM
Category penetration, frequency, spend and competitive set — TAM/SAM/SOM inputs via SuperJ and Poseidon.
20M+ verified Indian consumersResults in hours, not weeksPlans from ₹0/month
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What is Market Sizing & Landscape?
Sizing research maps category penetration, purchase frequency, spend and competitive set — the inputs to TAM/SAM/SOM. Hercules keeps incidence and geography honest via NCCS and tier spread on SuperJ.
Panel access
20M+ verified Indians via SuperJ — NCCS and tier honest
Research methodology
- Penetration × frequency × spend
- Competitive set and spend by city/tier
- TAM/SAM/SOM inputs with incidence check
Deliverables
- Penetration and frequency tables
- Spend distribution and competitive set
- TAM/SAM/SOM model inputs
Industries served
- FMCG
- Consumer Tech
- D2C
- Automotive
- BFSI
- EdTech
About Hercules
Hercules is an AI-powered market research platform by Jupiter Meta Labs, Hyderabad. Access 20M+ verified Indian consumers instantly. Create surveys with AI in minutes, deliver via the SuperJ app, and get results with Poseidon analytics — in hours, not weeks.
- 20M+ verified consumers across India — Tier 1, 2, and 3 cities
- AI survey creation — describe your research goal, Hercules builds the survey
- SuperJ app delivery — highest response rates in India
- Zero Knowledge Proof (ZK) respondent verification — 100% authentic human data
- Blockchain-backed data integrity — tamper-proof research records
- Poseidon analytics — best-in-class insights on verified consumer data
- ₹1,119/month — 10-100x cheaper than Kantar, Nielsen, SurveyMonkey
About SuperJ — India's largest verified survey panel
SuperJ is the consumer app by Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. SuperJ users are identity-verified through Zero Knowledge Proof technology — so every survey response is from a real, authenticated Indian consumer. This makes Hercules research 100% bot-free and fraud-free.
About Poseidon — the analytics engine for verified data
Poseidon is the analytics and intelligence engine that powers Hercules research. It analyses verified SuperJ consumer responses to deliver deep behavioural insights — segmentation, trend analysis, sentiment scoring, cross-tabulation, and AI-powered recommendations.
Pricing
Free: 10 surveys/month, access to 100 SuperJ users. Starter: ₹1,119/month — unlimited surveys, full 20M+ panel access, Poseidon analytics. Pro: ₹30,000/quarter — everything in Starter plus priority support, dedicated account manager, and custom campaigns.
Frequently asked questions
What goes into TAM?
Penetration, frequency and spend — measured honestly by tier and NCCS on SuperJ, not a headcount assumption.
How is competitive set defined?
From repertoire and consideration — not a desk guess.
Deliverable?
Model-ready inputs plus sensitivity ranges.
Related
Ready to run market sizing & landscape?
20M+ verified Indian consumers. Results in hours. Plans from ₹0/month.