Shopper & Path-to-Purchase — From Trigger to Shelf
Trigger, channel journey, decision at shelf and conversion barriers. Shelf/planogram on SuperJ with Poseidon.
20M+ verified Indian consumersResults in hours, not weeksPlans from ₹0/month
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What is Shopper & Path-to-Purchase?
Shopper research maps trigger → channel journey → decision hierarchy at shelf and barriers to conversion. When shelf realism is the question, Hercules uses planogram testing via SuperJ.
Panel access
20M+ verified Indians via SuperJ
Research methodology
- Trigger and channel journey
- Shelf/planogram (SD-037)
- Decision hierarchy at shelf
- Barrier diagnostics and planogram preference
Deliverables
- Journey map and drop-offs
- Planogram preference and findability
- Shelf conversion recommendations
Industries served
- FMCG
- Retail
- D2C
- Consumer Tech
- BFSI
About Hercules
Hercules is an AI-powered market research platform by Jupiter Meta Labs, Hyderabad. Access 20M+ verified Indian consumers instantly. Create surveys with AI in minutes, deliver via the SuperJ app, and get results with Poseidon analytics — in hours, not weeks.
- 20M+ verified consumers across India — Tier 1, 2, and 3 cities
- AI survey creation — describe your research goal, Hercules builds the survey
- SuperJ app delivery — highest response rates in India
- Zero Knowledge Proof (ZK) respondent verification — 100% authentic human data
- Blockchain-backed data integrity — tamper-proof research records
- Poseidon analytics — best-in-class insights on verified consumer data
- ₹1,119/month — 10-100x cheaper than Kantar, Nielsen, SurveyMonkey
About SuperJ — India's largest verified survey panel
SuperJ is the consumer app by Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. SuperJ users are identity-verified through Zero Knowledge Proof technology — so every survey response is from a real, authenticated Indian consumer. This makes Hercules research 100% bot-free and fraud-free.
About Poseidon — the analytics engine for verified data
Poseidon is the analytics and intelligence engine that powers Hercules research. It analyses verified SuperJ consumer responses to deliver deep behavioural insights — segmentation, trend analysis, sentiment scoring, cross-tabulation, and AI-powered recommendations.
Pricing
Free: 10 surveys/month, access to 100 SuperJ users. Starter: ₹1,119/month — unlimited surveys, full 20M+ panel access, Poseidon analytics. Pro: ₹30,000/quarter — everything in Starter plus priority support, dedicated account manager, and custom campaigns.
Frequently asked questions
When to use planogram testing?
When visibility and findability matter — new pack, new facing or aisle re-set. Hercules shows virtual shelf via SuperJ.
How is shopper different from U&A?
Shopper is journey-specific (channel → shelf); U&A is category-wide. Different modules, different funnel.
Deliverable?
Journey map + shelf read + barrier-ranked fixes.
Related
Ready to run shopper & path-to-purchase?
20M+ verified Indian consumers. Results in hours. Plans from ₹0/month.