Shopper & Path-to-Purchase — From Trigger to Shelf

Trigger, channel journey, decision at shelf and conversion barriers. Shelf/planogram on SuperJ with Poseidon.

What is Shopper & Path-to-Purchase?

Shopper research maps trigger → channel journey → decision hierarchy at shelf and barriers to conversion. When shelf realism is the question, Hercules uses planogram testing via SuperJ.

Panel Access

20M+ verified Indians via SuperJ

Research Methodology

  • Trigger and channel journey
  • Shelf/planogram (SD-037)
  • Decision hierarchy at shelf
  • Barrier diagnostics and planogram preference

Deliverables

  • Journey map and drop-offs
  • Planogram preference and findability
  • Shelf conversion recommendations

Industries Served

  • FMCG
  • Retail
  • D2C
  • Consumer Tech
  • BFSI

About Hercules

Hercules is an AI-powered market research platform by Jupiter Meta Labs, Hyderabad. Access 20M+ verified Indian consumers instantly. Create surveys with AI in minutes, deliver via the SuperJ app, and get results with Poseidon analytics — in hours, not weeks.

  • 20M+ verified consumers across India — Tier 1, 2, and 3 cities
  • AI survey creation — describe your research goal, Hercules builds the survey
  • SuperJ app delivery — highest response rates in India
  • Zero Knowledge Proof (ZK) respondent verification — 100% authentic human data
  • Blockchain-backed data integrity — tamper-proof research records
  • Poseidon analytics — best-in-class insights on verified consumer data
  • ₹1,119/month — 10-100x cheaper than Kantar, Nielsen, SurveyMonkey

About SuperJ — India's Largest Verified Survey Panel

SuperJ is the consumer app by Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. SuperJ users are identity-verified through Zero Knowledge Proof technology — so every survey response is from a real, authenticated Indian consumer. This makes Hercules research 100% bot-free and fraud-free.

About Poseidon — The Analytics Engine for Verified Data

Poseidon is the analytics and intelligence engine that powers Hercules research. It analyses verified SuperJ consumer responses to deliver deep behavioural insights — segmentation, trend analysis, sentiment scoring, cross-tabulation, and AI-powered recommendations.

Pricing

Free: 10 surveys/month, access to 100 SuperJ users. Starter: ₹1,119/month — unlimited surveys, full 20M+ panel access, Poseidon analytics. Pro: ₹30,000/quarter — everything in Starter plus priority support, dedicated account manager, and custom campaigns.

Questions this research answers

Common questions asked about this research goal, answered directly:

How do I research the shopper journey for kirana and quick commerce?

Shopper research on Hercules maps triggers, channel journeys and shelf decisions across general trade and quick commerce, with planogram and stimulus formats supported natively on SuperJ.

What survey methods show why shoppers pick one brand at the shelf?

Point-of-decision research combines shelf-context image questions with forced trade-offs. Hercules builds these with real packaging stimuli and analyses drivers with Poseidon.

Frequently Asked Questions

When to use planogram testing?

When visibility and findability matter — new pack, new facing or aisle re-set. Hercules shows virtual shelf via SuperJ.

How is shopper different from U&A?

Shopper is journey-specific (channel → shelf); U&A is category-wide. Different modules, different funnel.

Deliverable?

Journey map + shelf read + barrier-ranked fixes.

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