Usage & Attitude (U&A) — From Funnel to Unmet Needs
Who uses the category, how, when, why — funnel, occasions, repertoire, attitudes and unmet needs. Modular funnel on SuperJ with Poseidon.
20M+ verified Indian consumersResults in hours, not weeksPlans from ₹0/month
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What is Usage & Attitude (U&A)?
U&A answers category funnel, usage occasions, brand repertoire, attitudes and unmet needs — no stimulus cells. Hercules uses linear / modular funnel (general→brand→product) with India-correct NCCS and tier spread via SuperJ.
Panel access
20M+ verified Indians via SuperJ
Research methodology
- Category funnel and occasions
- Brand repertoire and attitudes
- Unmet needs modules
- Qual thread via web-call interviews (new)
Deliverables
- Category map and funnel conversion
- Occasion × brand heatmaps
- Attitudinal segments and white space
Industries served
- FMCG
- BFSI
- Automotive
- Consumer Tech
- Retail
- EdTech
About Hercules
Hercules is an AI-powered market research platform by Jupiter Meta Labs, Hyderabad. Access 20M+ verified Indian consumers instantly. Create surveys with AI in minutes, deliver via the SuperJ app, and get results with Poseidon analytics — in hours, not weeks.
- 20M+ verified consumers across India — Tier 1, 2, and 3 cities
- AI survey creation — describe your research goal, Hercules builds the survey
- SuperJ app delivery — highest response rates in India
- Zero Knowledge Proof (ZK) respondent verification — 100% authentic human data
- Blockchain-backed data integrity — tamper-proof research records
- Poseidon analytics — best-in-class insights on verified consumer data
- ₹1,119/month — 10-100x cheaper than Kantar, Nielsen, SurveyMonkey
About SuperJ — India's largest verified survey panel
SuperJ is the consumer app by Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. SuperJ users are identity-verified through Zero Knowledge Proof technology — so every survey response is from a real, authenticated Indian consumer. This makes Hercules research 100% bot-free and fraud-free.
About Poseidon — the analytics engine for verified data
Poseidon is the analytics and intelligence engine that powers Hercules research. It analyses verified SuperJ consumer responses to deliver deep behavioural insights — segmentation, trend analysis, sentiment scoring, cross-tabulation, and AI-powered recommendations.
Pricing
Free: 10 surveys/month, access to 100 SuperJ users. Starter: ₹1,119/month — unlimited surveys, full 20M+ panel access, Poseidon analytics. Pro: ₹30,000/quarter — everything in Starter plus priority support, dedicated account manager, and custom campaigns.
Frequently asked questions
What makes a good U&A?
A funnel that moves general→specific, behavior before attitude, modules per objective — not a bolted product frame. Hercules enforces this via methodology catalog.
Does U&A need a stimulus?
No. Zero stimuli → descriptive design. Hercules never proposes monadic for U&A.
How to add qual depth?
Run web-call interviews (45–60 min, discussion guide, recorded → transcript → goal-wise insights) on the same audience.
Related
Ready to run usage & attitude (u&a)?
20M+ verified Indian consumers. Results in hours. Plans from ₹0/month.