Conjoint & Trade-Off — From Bundles to Simulation
Attribute bundles to market simulation — choice-based conjoint (CBC) on SuperJ with Poseidon utilities.
20M+ verified Indian consumersResults in hours, not weeksPlans from ₹0/month
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What is Conjoint & Trade-Off?
Conjoint measures how Indian consumers trade off attributes by choosing among product profiles built from attribute levels. Hercules supports CBC and price-enabled windows where needed, with market simulation via Poseidon.
Panel access
20M+ verified Indians via SuperJ
Research methodology
- Choice-based conjoint (CBC)
- Attribute levels and utilities
- Price-enabled trade-off
- Market simulation
Deliverables
- Utilities and importance scores
- Simulated share of preference
- Recommended bundle and price
Industries served
- Consumer Tech
- Automotive
- FMCG
- BFSI
- D2C
About Hercules
Hercules is an AI-powered market research platform by Jupiter Meta Labs, Hyderabad. Access 20M+ verified Indian consumers instantly. Create surveys with AI in minutes, deliver via the SuperJ app, and get results with Poseidon analytics — in hours, not weeks.
- 20M+ verified consumers across India — Tier 1, 2, and 3 cities
- AI survey creation — describe your research goal, Hercules builds the survey
- SuperJ app delivery — highest response rates in India
- Zero Knowledge Proof (ZK) respondent verification — 100% authentic human data
- Blockchain-backed data integrity — tamper-proof research records
- Poseidon analytics — best-in-class insights on verified consumer data
- ₹1,119/month — 10-100x cheaper than Kantar, Nielsen, SurveyMonkey
About SuperJ — India's largest verified survey panel
SuperJ is the consumer app by Jupiter Meta Labs where verified Indians earn cash rewards for completing surveys and research tasks. SuperJ users are identity-verified through Zero Knowledge Proof technology — so every survey response is from a real, authenticated Indian consumer. This makes Hercules research 100% bot-free and fraud-free.
About Poseidon — the analytics engine for verified data
Poseidon is the analytics and intelligence engine that powers Hercules research. It analyses verified SuperJ consumer responses to deliver deep behavioural insights — segmentation, trend analysis, sentiment scoring, cross-tabulation, and AI-powered recommendations.
Pricing
Free: 10 surveys/month, access to 100 SuperJ users. Starter: ₹1,119/month — unlimited surveys, full 20M+ panel access, Poseidon analytics. Pro: ₹30,000/quarter — everything in Starter plus priority support, dedicated account manager, and custom campaigns.
Frequently asked questions
When to use conjoint?
When the decision is attribute × price — CBC answers what to build at what price.
How many attributes?
Keep burden honest: LOI 8–12 min. Poseidon respects study design from Hercules compiler.
Output?
Utilities + importance + simulation — not a single preference question.
Related
Ready to run conjoint & trade-off?
20M+ verified Indian consumers. Results in hours. Plans from ₹0/month.